Menu
Security vendor ReFirm launches partner program

Security vendor ReFirm launches partner program

Follows appointment of Emt Distribution as A/NZ distributor

Richard Rundle (Emt Distribution)

Richard Rundle (Emt Distribution)

US-based firmware security vendor ReFirm Labs has unveiled its global partner program two months after first launching in the Australian and New Zealand market.

Targeting managed security services providers (MSSPs), value-added resellers (VARs) and systems integrators, the program will hinge on selling annual subscriptions of ReFirm’s Centrifuge Platform.

The partner program offers three tiers from Bronze, Silver and Gold, with all tiers gaining its own business development representative (BDR) to support it.

The two top tier partners will gain additional benefits including renewal revenue with every subscription sold, sales and marketing support from the vice president of sales and opportunities to attend training sessions.

Gold partners will also gain qualified prospect leads based on availability and geography, and will be able to develop custom sales incentive programs with their BDR.

“There is certainly no shortage of opportunities for improving IoT and firmware security,” said Robbie Robbins, vice president of sales and business development for ReFirm Labs. “As our business continues to grow, we’re excited to offer MSSPs and resellers the opportunity to increase their revenues and expand their market share while helping their customers more efficiently and proactively manage the security of their IoT devices.”

ReFirm’s Centrifuge Platform aims to secure an organisation’s devices and IoT deployments, offering continuous monitoring, API integration and actionable reporting. These devices include anything from routers and security cameras, to light bulbs and refrigerators.

The launch follows ReFirm’s deal with Adelaide-based software specialist Emt Distribution to bring the product to the Australian and New Zealand market. Emt Distribution will be responsible for employing and housing ReFirm's A/NZ BDR team. 

“Current security standards have not kept pace with the rapid adoption of internet-connected devices, and our partnership with ReFirm Labs allows us to introduce the benefits of their Centrifuge Platform to our channel partners and their end users in Australia and New Zealand,” Emt Distribution CEO Richard Rundle said. 

“By adding IoT device and firmware security to our threat intelligence solutions, ReFirm Labs provides a key tool for improving the security of the regional supply chain.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AustraliaNew Zealandpartner programsilvergoldIoTemtReFirm

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments