Insight Enterprises names new APAC marketing and partnerships head

Insight Enterprises names new APAC marketing and partnerships head

Athena Thompson replaces Angela Maniscalco

Athena Thompson (Insight Enterprises)

Athena Thompson (Insight Enterprises)

Credit: Insight Enterprises

Microsoft partner Insight Enterprises has hired a new  director of marketing and strategic partnerships for Asia Pacific (APAC) following the departure of Angela Maniscalco.

Former Rhipe chief marketing officer Athena Thompson has stepped into the role and will be based at its APAC head office in Sydney.

Thompson left Rhipe after nearly four years in September 2018 and has worked as a consultant since then.

She previously spent more than a decade at Microsoft, serving first as online communications manager, then holding roles of SMB marketing manager and later business manager and sales excellence lead in Asia Pacific.

In 2010, she became partner strategy and programs lead for the Americas and also partner channel marketing global lead from Microsoft’s headquarters in Redmond, US.

“I’ve known the Insight business for many years, and have been impressed with how it has grown and evolved. Insight has both a reputation for excellence and a strong, diverse team and culture,” she said. “It’s also a business that has embraced digital transformation both inside and out.”

According to Insight, Thompson brings an impressive marketing and cloud transformation pedigree to the company.

Based in Arizona, US, Insight Enterprises is a supplier of cloud, software, storage, security, networking and hardware offerings, and has long-standing relationships with partners across software, hardware and cloud globally.

“Never has there been a period of such incredible disruption in our industry presenting amazing opportunities for our clients, partners and teammates alike,” Insight APAC VP and managing director Mike Morgan said.

“Insight has invested strongly in cutting-edge global systems, processes and tools so I’m delighted to have a marketing leader with Athena’s calibre to really bring this to life.”

Thompson's predecessor, Maniscalco had previously held the role for four years, having spent a total of 16 years with the company.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftInsight EnterprisesRhipeAthena ThompsonAngela Maniscalco



Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
Show Comments