Menu
Alibaba comes to New Zealand with expo, local team

Alibaba comes to New Zealand with expo, local team

Alibaba's new NZ country manager is Pier Smulders

Alibaba comes to NZ with staff and an Expo

Alibaba comes to NZ with staff and an Expo

Chinese e-commerce giant Alibaba Group is launching the first Alibaba E-Commerce Expo in Auckland and the creation of a local team based in New Zealand.

Maggie Zhou, regional general manager for Alibaba Group in Australia and New Zealand, said the company will have a stronger presence locally with a dedicated team based in Auckland led by country manager Pier Smulders. 

"The focus of this team is to help enable local brands, retailers and producers to successfully connect with Chinese consumers and inbound visitors to New Zealand," she said.

Last month it was reported Alibaba officials were coming to New Zealand with a view to creating a logistics hub here.

The Alibaba E-Commerce Expo will run at ASB Showgrounds from 14 to 15 June and feature a number of high profile guest speakers from across the China e-commerce industry. 

More than 100 kiwi brands are confirmed to exhibit including Fonterra, Unichem, Whittakers, Antipodes and more.

Exhibitors will gain direct access to Alibaba buyers and merchandisers, the broader Chinese community, and have an opportunity to establish and expand their network with China market practitioners including business executives, leading experts, influencers and key opinion leaders. 

Attendees will also have an opportunity to experience first-hand "new retail" technology taking shape in China.

“Quality imports are in high demand by Chinese middle-class consumers, which is expected to reach 850 million by 2030, up from around 300 million today according to projections," Zhou said. 

"New Zealand is very important to Alibaba Group. Kiwi produce and products are incredibly sought after in China due to their ‘clean and green’ image and Alibaba strives to enable New Zealand businesses to explore new opportunities.”

The Auckland Expo is expected to attract thousands of buyers, merchandisers, consumers, brand representatives, and industry leaders within the Alibaba ecosystem and from across the Chinese community.

On Friday June 14, businesses exhibiting at Auckland’s Alibaba E-Commerce Expo will attend a training and education conference for merchants and brands to better understand how to access the Chinese market via Alibaba’s ecosystem through case studies from successful Kiwi brands.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags e-commercealibabaexpo

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments