Menu
Alibaba comes to New Zealand with expo, local team

Alibaba comes to New Zealand with expo, local team

Alibaba's new NZ country manager is Pier Smulders

Alibaba comes to NZ with staff and an Expo

Alibaba comes to NZ with staff and an Expo

Chinese e-commerce giant Alibaba Group is launching the first Alibaba E-Commerce Expo in Auckland and the creation of a local team based in New Zealand.

Maggie Zhou, regional general manager for Alibaba Group in Australia and New Zealand, said the company will have a stronger presence locally with a dedicated team based in Auckland led by country manager Pier Smulders. 

"The focus of this team is to help enable local brands, retailers and producers to successfully connect with Chinese consumers and inbound visitors to New Zealand," she said.

Last month it was reported Alibaba officials were coming to New Zealand with a view to creating a logistics hub here.

The Alibaba E-Commerce Expo will run at ASB Showgrounds from 14 to 15 June and feature a number of high profile guest speakers from across the China e-commerce industry. 

More than 100 kiwi brands are confirmed to exhibit including Fonterra, Unichem, Whittakers, Antipodes and more.

Exhibitors will gain direct access to Alibaba buyers and merchandisers, the broader Chinese community, and have an opportunity to establish and expand their network with China market practitioners including business executives, leading experts, influencers and key opinion leaders. 

Attendees will also have an opportunity to experience first-hand "new retail" technology taking shape in China.

“Quality imports are in high demand by Chinese middle-class consumers, which is expected to reach 850 million by 2030, up from around 300 million today according to projections," Zhou said. 

"New Zealand is very important to Alibaba Group. Kiwi produce and products are incredibly sought after in China due to their ‘clean and green’ image and Alibaba strives to enable New Zealand businesses to explore new opportunities.”

The Auckland Expo is expected to attract thousands of buyers, merchandisers, consumers, brand representatives, and industry leaders within the Alibaba ecosystem and from across the Chinese community.

On Friday June 14, businesses exhibiting at Auckland’s Alibaba E-Commerce Expo will attend a training and education conference for merchants and brands to better understand how to access the Chinese market via Alibaba’s ecosystem through case studies from successful Kiwi brands.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags e-commercealibabaexpo

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments