Social media giant Facebook has filed a lawsuit in the US Federal Court against Hutt Valley-based company Social Media Series and three people.
According to a blog post, Facebook will allege that the company and the three people operated a service that provided fake likes, views and followers to Instagram users.
Facebook also said that the lawsuit is a form of sending a message that this kind of "fraudulent activity" is not tolerated and it will act to protect the "integrity of the platform".
It will also request the defendants be prevented from violating the Computer Fraud and Abuse Act and other California laws for distributing fake likes on Instagram even after their access was revoked and their accounts were suspended.
"Inauthentic activity has no place on our platform," Facebook stated.