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Kiwi MSP Base 2 crosses the Tasman with Australia CEO

Kiwi MSP Base 2 crosses the Tasman with Australia CEO

Roupen Egulian appointed CEO of Australian operations

Greg Sharp (Base 2)

Greg Sharp (Base 2)

Credit: Reseller News

Base 2 has unveiled plans to officially move into the Australian market, as the New Zealand-based managed service provider (MSP) targets overseas growth.

To achieve such growth, Roupen Egulian has been appointed as CEO of Australian operations, joining the business with more than 10 years of MSP expertise.

“Base 2 has operated in similar circles as Roupen for a number of years through our Autotask and Datto connections, so this move fits very well,” said Greg Sharp, managing director of Base 2.

“Roupen knows the Australian market and for these ventures to be successful making the most of that local knowledge and connections is paramount.”

Headquartered in Auckland, Base 2 specialises in the delivery of cloud, security, network and internet services, with key vendor alliances including Datto, Cisco, Autotask, Microsoft and HP.

The Australian division was launched in 2018, spearheaded by Sydney-based Egulian using a similar product portfolio and approach to the New Zealand organisation.

With customers already signed up, Sharp said the business is “expanding rapidly” to service more than 1000 endpoints by June 2019, and over 2000 endpoints by the close of the fourth quarter.

Supported by the Kiwi operation, the Australian subsidiary is staffed locally and serves mutual customers on both sides of the Tasman.

“More New Zealand companies that are supported by Base 2 have international offices, from the Philippines, to the USA, the UK and all cities in Australia,” Sharp explained.

“Therefore, it was a logical progression for Base 2 to expand into Sydney to further support the international locations and to continue its mission to technically support and protect A/NZ small businesses to allow them to thrive on the world stage.”

Leveraging 10 years of market experience, Base 2 increased profitability by 110 per cent year-on-year during the last financial year, with numbers “still climbing”, according to Sharp.

Furthermore, the business is closely aligned to Datto and Autotask ecosystems, mentoring seven other MSPs through knowledge sharing and advice, in an “unofficial capacity”.

“We also spawned ZenContract to solve internal business efficiencies and we now sell that to other MSPs,” added Sharp, who sits on the Datto World Advisory Board.

“We have a team of 30 and look after more than 300 SMB customers across five countries, with 90 per cent of the business performed in New Zealand, or for New Zealand companies operating abroad.”


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