Menu
Ambit builds channel to push "digital employees" after revenue raise

Ambit builds channel to push "digital employees" after revenue raise

Ambit takes on the custom AI developers with a SaaS "platform play"

Josh Comrie (Ambit)

Josh Comrie (Ambit)

New Zealand based artificial intelligence software vendor Ambit is pursuing a channel strategy to drive business for its SaaS-based technology.

CEO Josh Comrie told Reseller News that in New Zealand, the company has worked direct to market to win major accounts such as ACC, Vector, Tower, Vodafone and others, but has also built a three-tier channel and expects around half its sales to flow from that in future.

Ambit's distribution partner in New Zealand is Vodafone, which sees the technology as an opportunity to elevate its discussions to the CIO/CDO level when selling networking and communications products.

With expansion into Australia now accelerating after a capital raising, that relationship has not yet been replicated across the ditch.

Ambit, which dubs itself a "conversation platform", announced it had raised $1.75 million last month to fund development and growth.

The company's platform enables organisations to design, build, integrate and analyse "digital employees".

The second layer of Ambit's channel is its integration and value-added reseller partnerships, with Jade and Fusion 5. As the company expands into Australia and beyond, this is set to be an area of focus for the company as it helps ensure better outcomes for customers.

Comrie, who is relocating to Sydney to drive growth there, said both companies have a strong Australian presence.

Finally there are development partners such as current partner Paymark and potentially other large software and platform developers. These companies all require user interfaces and will move towards conversation at some point, Comrie said.

Ambit is the intelligence behind several conversational interfaces such as Vodafone’s Tui, KPMG’s Kea, Flexigroup’s Bosley, Glassons’ Charlie, and Vector’s Watt.

New investors include Sir David Levene’s investment vehicle Lewis Holdings and Sir Stephen Tindall’s K1W1.

After Australia the company is also eyeing the US market to win a share of what is expected to be a high-growth opportunity. The company has appointed a partner there but details are currently confidential.

“By 2020, the AI market is estimated to be worth US$1.2 trillion and the natural language processing industry is expected to reach US$13.4 billion," Comrie said.

Major competitors are the developers of bespoke services such as Datacom, Accenture and Intergen.

However, because it is delivered as SaaS, Ambit is claiming an advantage. The platform enables completion of what would otherwise be a 12-month project within four to eight weeks, Comrie said.

"Today nobody would consider building a CRM system from the bottom up," he said. "There's no reason to, it's a platform play."

Comrie and and COO Tim Warren co-founded Ambit with technologist and CTO Gareth Cronin. The company has more than 20 staff.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AIchat botsartificial intelligenceAmbitdigital employees

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments