ComputerCare has rebranded to Yorb in New Zealand, in a move designed to better align with changing customer priorities.
The change allows the business to focus more deeply on new and emerging technologies such as modern workplace, cloud, security and productivity offerings, in addition to business intelligence, digital infrastructure, digital marketing and business continuity.
“We have simply outgrown the original brand,” said Wayne Masters, managing director of Yorb. “People on hearing the name ComputerCare assume we are a computer service company when in fact that is only a very small part of what we now do for our clients.”
According to Masters, the rebrand reflects both the “evolution of the business” as well as the “vision for the future”.
Since opening in 1990, ComputerCare has grown from one office to four throughout the North Island, progressing from computer sales and services specialists to a new focus on delivering business outcomes through technology.
“We take pride in our people and are continually investing in them to ensure our range of services meet the expectations of our clients,” Masters added. “For us, we aren’t the hero of our story, our clients are.”
Masters said the name Yorb helps to characterise the business as “innovative, personable, helpful and upbeat”, operating under the tagline of “business defined technology”.
“We wanted to take the opportunity to take our business and focus more on the client, and the conversation to become about them, their pain points, where they are going and how we could work with them to improve their business,” he explained.
“Relationships are really important to us, and generally caring about clients and their business. When we decided to rebrand, it was important that we retained the care aspect and really wanted to bring that through in our brand and messaging.”
Founded by Steve McFarlane in January 1990 with three staff in Palmerston North, the business has expanded to include locations in Napier and Whanganui, with a focus on regional customers.
Key vendors include Microsoft, HP, VMware and D-Link, in addition to Fortinet, Cisco, Kaseya and Aruba.