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SOTI expands A/NZ channel reach by more than 50 per cent

SOTI expands A/NZ channel reach by more than 50 per cent

Increase of indirect business comes amid local recruitment drive

Michael Dyson (SOTI)

Michael Dyson (SOTI)

Credit: SOTI

SOTI has expanded its partner network by more than 50 per cent across Australia and New Zealand (A/NZ), as the mobile management provider aligns more closely to the channel.

Delivered during the past 12 months, the increase of indirect business comes amid wider expansion plans across the region.

“The channel market is key for SOTI in A/NZ,” said Michael Dyson, managing director of A/NZ at SOTI. “We do not work in isolation, SOTI needs quality partners to succeed.

”In conjunction with a network of high performing hardware providers, ISV partners and resellers; we offer customers across a wide range of sectors end-to-end solutions that deliver business-critical mobility solutions designed for today’s mobile era. When downtime isn’t an option, SOTI is now the defacto choice.”

According to Dyson - who was appointed to the role in August 2018 - the vendor doubled its new partner base on both sides of the Tasman in 2018, with plans in place to target further growth in the year ahead.

“SOTI is strategically growing its partner network in the A/NZ region,” Dyson added. “We want to ensure we are working with the best possible partners in markets aligned with our local business strategy.”

In 2018, Dyson said SOTI “performed strongly” in core markets of field service, transport and logistics, healthcare and retail - a sector in which the company tripled revenues over twelve months locally.

“The A/NZ retail sector has been an expanding market for SOTI in recent times,” he explained. “Our tripling of business in this area is due to key account wins with some of the biggest names in the retail market.

“As retailers migrate to Android, we expect this growth rate to continue so that businesses can ensure their mobile devices are properly managed.”

As explained by Dyson, SOTI offers retailers an integrated platform capable of managing point of sale terminals (POS), mobile printers, kiosks and digital signage.

“With the ability to provide support for any operating system from Windows CE to Android, IOS to Windows 10, all on a single platform, integration with legacy systems is seamless and assists retailers throughout the entire value chain, from backroom to storefront,” Dyson added.

Alongside channel growth, the vendor also doubled the number of employees in the region during the past 18 months, including the appointment of Dyson as local leader.

“SOTI is committed to the local market and sees enormous potential for joint business with our channel partners,” Dyson said. “That’s why we have invested significantly within A/NZ, particularly in relation to support staff.

“As we grow our business with channel partners, SOTI knows it is not enough to just have people on the ground to develop opportunities. We must also be properly staffed to offer the highest quality of customer service in the region.

“Anyone in the region who calls within business hours can speak with a customer service representative in the region. And for after hours support, customers have access to our 24/7 global support team. We’re proud of the work we put our name too and the recent growth of our business within A/NZ reflects this commitment.”


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