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Lenovo, HP and Dell fight for PC market dominance

Lenovo, HP and Dell fight for PC market dominance

Increased competition amid a declining market

Credit: Channel Asia

Competition is increasing at the top-end of a declining PC market, with leaders Lenovo, HP and Dell either boosting or maintaining market share.

Lenovo and Dell increased share during the fourth quarter of 2018, while HP maintained, collectively accounting for 63 per cent of PC shipments, up from 59 per cent the year previous.

According to Gartner findings, Lenovo surpassed HP to move into the no. 1 position in the global PC market in the fourth quarter of 2018.

“A major factor for Lenovo’s share gain was credited to a joint venture with Fujitsu formed in May 2018,” said Mikako Kitagawa, senior principal analyst at Gartner. “Lenovo also had a strong quarter in the U.S.”

Kitagawa said Lenovo has recorded three consecutive quarters of double-digit year-over-year shipment growth, despite the stagnant overall market.

On the flip side however, Kitagawa said the fourth quarter of 2018 was a “challenging one” for closest rival HP, with the tech giant experiencing a shipment decline after four consecutive quarters of growth, despite keeping pace with industry rivals.

“HP’s shipments declined in most key regions, except Asia Pacific and Japan,” Kitagawa explained. “Dell registered positive growth as the company outperformed in EMEA and Japan, but it experienced a decline in Asia Pacific and Latin America.”

The jostling for position comes as worldwide PC shipments totalled 68.6 million units in the fourth quarter of 2018, a 4.3 per cent decline from the fourth quarter of 2017.

Outlined via preliminary results by Gartner, 2018 PC shipments surpassed 259.4 million units, a 1.3 per cent decline from 2017.

Kitagawa said there were signs for optimism in 2018, but the industry was impacted by two key trends.

“Just when demand in the PC market started seeing positive results, a shortage of CPUs (central processing units) created supply chain issues,” Kitagawa added. “After two quarters of growth in 2Q18 and 3Q18, PC shipments declined in the fourth quarter.

“The impact from the CPU shortage affected vendors’ ability to fulfil demand created by business PC upgrades. We expect this demand will be pushed forward into 2019 if CPU availability improves.”

Credit: Gartner

Downward spiral

Globally speaking, this was the seventh consecutive year of global PC shipment decline, but according to Kitagawa, this was “less steep” compared with the past three years.

“The majority of the PC shipment decline in 2018 was due to weak consumer PC shipments,” Kitagawa added. “Consumer shipments accounted for approximately 40 per cent of PC shipments in 2018 compared with representing 49 percent of shipments in 2014.

“The market stabilisation in 2018 was attributed to consistent business PC growth, driven by Windows 10 upgrades.”

Closer to home, the Asia Pacific PC market totalled 24.2 million units in the fourth quarter of 2018, a 4.6 per cent decline from the same period in 2017.

“Due to uncertainties of the U.S.-China trade relations, and the volatile equity market, there was cautionary demand, especially among consumers and the SMB segment,” Kitagawa said.


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