Menu
Third quarter lift in NZ PC sales unlikely to last

Third quarter lift in NZ PC sales unlikely to last

HP leads market share analysis followed by Lenovo

It wasn't consumers driving increased Q3 PC sales in New Zealand.

It wasn't consumers driving increased Q3 PC sales in New Zealand.

New Zealand PC shipments grew in the third quarter of 2018, reversing three consecutive quarters of decline.

Shipments were up 1.6 per cent year-on-year in the third quarter, with shipments reaching 168 thousand units, according to research company IDC.

IDC said the growth stemmed from commercial notebook shipments, driven by Windows 10 PC refreshes and vendors stocking up in expectation of a worldwide shortage of Intel processors.

IDC New Zealand associate market analyst Liam Landon said commercial shipments grew 13.2 per cent.

“With Windows 7 end of life approaching in 2020, we are seeing more companies with legacy systems planning their upgrade to Windows 10, which is boosting shipments in the commercial segment," he said.

The consumer market, however, saw a decline of 11.9 per cent, with drops in shipments across both notebooks and desktops, while ultra-slim notebooks grew by 28.5 per cent and gaming notebooks by 63.7 per cent.

"While the consumer market is seeing strong growth in niche areas, the overall market is facing a clear decline," Landon added.

"Competition from smartphones and tablets is the primary cause, exacerbated by lower consumer purchasing power and a weakened New Zealand dollar."

IDC said the total PC market is expected to have declined in the last quarter of 2018 and predicts the trend will continue into 2019.

“A continued drop in consumer demand, as well as vendors facing supply constraints, especially shortages of Intel processors, combined with high numbers of commercial notebooks shipped in the previous quarter, will put a damper on end of year commercial shipments,” said Landon.

HP had 43.5 per cent of the PC market meaning it remains the top traditional PC company in New Zealand with a strong hold on the commercial market (see chart below).

Market share
Market share

Lenovo has grown strongly since the start of the year increasing share from 9.8 per cent to 11.6 per cent due to a strong performance in the public sector. However, Lenovo is still slightly down compared to last year (12.5 per cent).

Meanwhile, Acer Group holds 11.2 per cent share with a strong focus on gaming devices, supported by robust education sales - this has resulted in declines in unit share but gains in value share. 

Apple remains in fourth position with 10.1 per cent share, but the release of the new MacBook Air promises strong Christmas sales.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags HPAppleacermarket shareIDCPCsLenovopc market

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments