Menu
Dell EMC veteran to lead Adobe’s APJ business

Dell EMC veteran to lead Adobe’s APJ business

2018 has been a year of significant change for Adobe

James McCready (Adobe)

James McCready (Adobe)

James McCready will expand his role as president of Adobe Japan to now include Asia Pacific (APAC), replacing Paul Robson who will now head the vendor’s EMEA business.

Just 10 months into his role at Adobe, McCready joined the vendor after 20 years at Dell EMC, most recently holding the position of vice president, APJ converged platforms, leading sales strategy and execution, as well as platforms and solutions.

“James brings incredible experience to Adobe and I look forward to seeing him continue to grow Adobe’s business across APAC in his expanded role,” said Matt Thompson, executive vice president of worldwide field operations, Adobe.

“As president of APAC, Paul has done a phenomenal job setting and driving our strategy in this important market. I am confident he will make a significant impact on our business in EMEA."

Robson joined Adobe in November 2011 and has held various roles, most recently leading the company’s APAC business, expanding the vendor’s business into new markets and capitalising on regional growth opportunities.

In fact, 2018 has been a year of change for Adobe, including the appointment Philip Cronin as director of partners sales for APAC in February 2018, bolstering its presence across the regional partner ecosystem.

Damon Scarr was also appointed as head of Ad Cloud sales for the APAC region, responsible for the vendor’s enterprise sales go-to-market strategy and growth acceleration for its regional Ad Cloud business.

The vendor also made a significant cloud play with the recent acquisition of Marketo for US$4.75 billion, in a bid to challenge Microsoft, Oracle and Salesforce.

Following the acquisition Adobe’s Experience Cloud analytics, content, personalisation, advertising and commerce offerings will now be combined with Marketo’s lead management and account-based marketing technology, creating a solutions capable of providing B2B companies with the ability to create, manage and execute marketing engagement at scale.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags adobeappointmentDell EMC

Featured

Slideshows

EDGE 2019: Thought leaders share how to build a channel of the future

EDGE 2019: Thought leaders share how to build a channel of the future

Day 2 of EDGE was opened by in-depth research from TRA's Tim Dillon, which outlined the partner view on the channel's future. The following day saw Forrester's Jay McBain and Odgers Berndtson's Tim Sleep conclude the keynote line-up, while HPE and Cisco rounded off the thought leadership.

EDGE 2019: Thought leaders share how to build a channel of the future
Tech credentials on show during Ingram Micro One APAC

Tech credentials on show during Ingram Micro One APAC

Ingram Micro outlined the key technologies for future channel growth on the second day of Ingram Micro One APAC in Singapore, in front of more than 1300 business leaders.

Tech credentials on show during Ingram Micro One APAC
Show Comments