MaritzCX, a global customer experience software provider, has appointed Andrew Crowhurst as country manager of New Zealand in a bid to ramp up business locally.
As the first employee in the region, Crowhurst joins with a remit to further expand the vendor’s Kiwi footprint, in addition to extending a customer base which already includes Spark, BNZ, Mercury and Waitemata District Health Board.
“MaritzCX has a very strong in-market reputation for combining its leading-edge technology platform with expert consulting skills,” Crowhurst said.
“I’m looking forward to using my experience to help New Zealand brands realise and exceed their customer experience goals.”
Prior to joining MaritzCX, Crowhurst spent eight years at Vodafone New Zealand in senior customer experience roles, most recently as head of CX Strategy and Innovation.
Crowhurst was previously at then Telecom New Zealand, now Spark, where he spent 14 years in various strategic roles including head of Path 2 Customer CX Programme.
“More and more New Zealand brands are realising that they must deliver a truly customer centric experience if they are to retain market share and relevance in an increasingly competitive market,” added David Blakers, managing director of Australia and New Zealand at MaritzCX.
“Andrew has in-depth customer experience knowledge and will ensure that we provide the level of in-depth consulting services in New Zealand.”
Since launching across A/NZ in 2015, MaritzCX’s client base has grown by over 120 per cent year-on-year, with more than 5,000 users now leveraging its technology platform.