Menu
Qrious partners with Adobe, targets NZ enterprise

Qrious partners with Adobe, targets NZ enterprise

Kiwi alliance leverages Adobe Experience Cloud

Qrious has unveiled a partnership with Adobe in New Zealand, aimed at delivering data-powered customer engagement solutions to enterprise customers.

Leveraging Adobe Experience Cloud, the offering “extends and complements” end-user services via Qrious’ UbiQuity marketing automation platform, which was acquired in June 2017.

Specifically, the Adobe services will include technical implementation and execution of Adobe Experience Cloud solutions to enable digital marketing and campaign delivery.

According to Nathalie Morris - recently appointed CEO of Qrious - the alliance will allow the Spark-owned business to provide “end-to-end digital customer experiences” for enterprise customers across B2B and B2C sectors.

“We are already highly-specialised in the marketing automation, data and analytics space, so we are in a unique position to put this expertise to good use delivering Adobe Experience Cloud for customers that have more complex, cross-channel, and broader digital experience requirements,” Morris said.

“What gets us out of bed in the mornings is helping organisations both large and small get the best business value out of their marketing tools.

“While the UbiQuity platform is perfectly suited for mid-market clients, the increased power that is behind Adobe Experience Cloud will deliver an enterprise solution that will put customer experience and engagement at the heart of digital transformation in larger and more complex businesses.

“Qrious will enable enterprise customers to get the most out of Adobe Experience Cloud and provide valuable on-the-ground expertise and execution for clients.”

Parent company Spark has been using solutions within Adobe Experience Cloud for the past five years, with the agreement representing an extension of the current partnership in New Zealand.

As a result, Qrious will be working with Adobe to implement Adobe Campaign for Spark, leveraging “collective expertise” to drive improved marketing results.

“By combining Qrious’ strong marketing automation experience with the power of Adobe Experience Cloud, we can provide customers with tailored solutions that fit their complex digital needs,” added Philip Cronin, director of partner sales, Asia Pacific, Adobe.

“We look forward to partnering with Qrious for continued success of our joint customers in New Zealand.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CloudadobesoftwaresparkQrious

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments