Menu
Why the new iPhone XS series may struggle in NZ

Why the new iPhone XS series may struggle in NZ

Kiwis are keeping their old phones for longer, so new models could struggle for market traction

Analyst firm IDC believes Apple may struggle to achieve historic sales levels for its new XS iPhone in New Zealand.

The tech giant announced two new iPhone models overnight New Zealand time - the XS, featuring a 14.7-cm screen, starts at US$999 while the XS Max, with a very large 16.5-cm screen, at US$1,099.

However, IDC said because the iPhone X sold very well in New Zealand and Kiwis are keeping their old phones for markedly longer, the new models could struggle for market traction.

IDC’s recently released Consumerscape 360 survey highlighted New Zealand smartphone owners are expecting longer lifespans and need significant features to upgrade.

The average lifespan of a phone in 2015 was 2.6 years, in 2018 it is 3.7 years, nearly half as long again.

"The iPhone X series has sold very well in New Zealand over the past 9 months, combined with consumer preferences for longer lifespans, the XS series may have trouble reaching those same consumers who have already bought an X," said Alex Yuen, market analyst at IDC.

The average selling price for New Zealand smartphones, meanwhile, have increased yearly, and is still forecast to do so by 5 per cent a year over the next five years, Yuen said.

"This is due to consumers moving towards premium phones which consumers value for their longer expected lifespans," Yuen added.

The Consumerscape 360 report also showed that New Zealanders now own an average of 4.2 electronic devices, of which 77 per cent are “smart devices”, up from 67 per cent in 2017.

Smart TVs in particular are now becoming pervasive in New Zealand homes - they are the third most used smart device behind smartphones and laptops with an adoption rate of 44 per cent, second only to South Korea in Smart TV adoption.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAppleIDCresearchiPhone XiPhone XS

Featured

Slideshows

Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
EDGE 2019: Channel forges new partnerships during evening networking

EDGE 2019: Channel forges new partnerships during evening networking

Partners, vendors and distributors reconnected during a number of social gatherings during EDGE 2019. The first evening saw the channel congregate for a welcome party at the Hamilton Island yacht club, while the main poolside proved to be the perfect stop for a barbecue on the final night.

EDGE 2019: Channel forges new partnerships during evening networking
Show Comments