Cloudera appoints Tech Data as first A/NZ distributor

Cloudera appoints Tech Data as first A/NZ distributor

Helps vendor target new group of partners

Nick Hoskins (Cloudera)

Nick Hoskins (Cloudera)

Credit: Cloudera

Machine learning and analytics platform vendor Cloudera has appointed Tech Data as its first distributor across Australia and New Zealand (A/NZ).

The choice was a simple one, according to recently appointed country manager for A/NZ Nick Hoskins, and took into account three key points.

"Firstly, they are part of a global billion-dollar business and they are a well-known brand and very highly regarded distributor, certainly in A/NZ," Hoskins told ARN. "What is really interesting to us is that Tech Data brings a lot of tools and intelligence to the local channel community.

"Such experience is going to help us identify new routes to market with specialist companies and that could be either existing or emerging providers in the big data arena."

Under the agreement, Tech Data will have access to the vendor's solutions across data centre, cloud, analytics, security and mobility portfolios.

"We are looking at enabling partners to capitalise on the opportunities that Cloudera represents in the analytics and machine learning market," Ivan Hecimovic director, vendor management A/NZ at Tech Data told ARN.

According to Hecimovic, the partnership will also help partners maximise new revenue margin opportunities.

"We are looking to offer a clear value proposition to the market and for our partners, a single point of contact for enterprise solutions," he said. "We are looking to accelerate the engagement with Cloudera through accelerating pre-sales and services capability and also looking at leverage marketing and lead generation programs."

Trans-Tasman approach

Prior to the Tech Data partnership, Cloudera go-to-market was through resellers and in a "few cases" directly with clients.

"We've had quite a lot of focus in building up that partner community, and resellers," Hoskins told ARN. "Those transactions were traditionally directly with those partners, so we are very excited about bringing Tech Data in and establishing a three-tier distribution model."

Cloudera's partners include traditional resellers, service providers and managed service providers but the vendor has also sold through large infrastructure partners, such as Hewlett Packard Enterprise and Dell EMC.

With Tech Data, Cloudera expects to reach to all the partners that are important to its customers.

"It's really exciting to us because traditionally we had to take a lot of the work on ourselves and there is huge demand for Cloudera skills in the market, technical skills in particular," Hoskins added.

"This relationship is going to help us keep up with that demand by identifying a lot of opportunities to develop those skill sets and in doing so unlocking new revenue streams to the channel."

Moreover, Cloudera believes that Tech Data will help the vendor better understand its end customers, specifically their needs and requirements with respect to how they consume big data, machine learning and analytics services and ultimately identifying a new group of partners.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags distributiontech dataclouderaA/NZ



The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments