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SOTI turns focus to channel with new trans-Tasman leader

SOTI turns focus to channel with new trans-Tasman leader

Michael Dyson joins as the new A/NZ managing director

Michael Dyson (SOTI)

Michael Dyson (SOTI)

Mobile and IoT device management provider, SOTI, has hired Michael Dyson as its new managing director for Australia and New Zealand (A/NZ).

Prior to taking up this role, Dyson spent almost two years as the general manager of Advanced Mobile IT and also worked for Panasonic within its ToughBook division.

Dyson also amassed more than 10 years experience with Australian distributor, Multimedia Technology.

When speaking to ARN, Dyson said the vendor has had a local presence for a while, and decided to modify its approach to the Asia Pacific market, placing more dedicated resources in specific areas.

As a result, Dyson will report to SOTI vice president of global sales, Rob Auld.

“They have been growing really quickly and they had one person that was responsible for the whole of APAC, along with India, Japan, Australia and South East Asia in one bundle," Dyson explained.

"But they have now appointed a country manager for Japan, and India, and placed a greater focus on South East Asia and A/NZ."

Across A/NZ, Dyson said SOTI has been growing quickly and he will be looking to understand the type of mechanisms and support in place for partners at the moment, and what adjustments need to be made.

"A lot of the people that I’ve dealt with over the years are existing SOTI partners," he said. "Understanding what we can do to exceed their current expectations with SOTI will be my first priority.

"Realistically we have to provide our partners with a lot more support than what they have been receiving. I was SOTI dealer, and the engagement with the Australian channel probably isn’t where it could be.

"For me the opportunity in the first instance will be to understand exactly what it is we’re doing well, what needs attention, from staffing to resources. We are a 100 per cent channel product, so we need to understand what we need to change and what we need to make better."

On a global scale, SOTI has more than 700 employees across 22 countries, with seven offices worldwide, and a network of 3000 partners.

According to Gartner, worldwide spending on devices (PCs, tablets, ultramobiles and mobile phones) is projected to grow 3.8 per cent in 2017, up from the previous quarter's forecast of 1.7 per cent.

Furthermore, Gartner pointed out that 5G, artificial intelligence (AI) and behavioural biometrics on smartphones are some of the technologies that will fuel its adoption.


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