Menu
Google Cloud AI is powering The Warehouse's app and refining procurement

Google Cloud AI is powering The Warehouse's app and refining procurement

Google Cloud is also powering more accurate procurement behind the scenes at the Big Box retailer

The Warehouse mobile app has a new feature, powered by Google Cloud's neural artificial intelligence service.

The Snap and Shop feature allows customers to take smartphone photos of items they like and instantly match them with thousands of available products in the retailer's catalogue.

But behind the scenes, use of AI is also advancing at pace.

Warehouse CIO Timothy Kasbe said the emerging technology is also being used to price tens of thousands of non-labelled products, taking into account variables such as size, weight and material.

"We input the product specifications into Google Cloud’s platform, it searches for comparable matches all over the world and instantly comes back with pricing which is fair and accurate for the New Zealand market," Kasbe said.

"This eliminates guesswork and estimation in determining pricing, which makes The Warehouse more competitive. It also gives us insights into how a specific product is marketed, so we can adjust the images or messaging we use to get a better result."

Snap and Shop is the public face of the retailer’s partnership with Google Cloud.

Brendan Bain, head of Google Cloud Platform sales in New Zealand, said developing an AI solution in the past to solve these challenges would have required vast resources and capability.

"With Google Cloud’s pre-built machine learning models and API’s, The Warehouse was able to quickly develop this solution using their existing team’s skill sets," he said.

Kasbe said AI is set to transform retail globally over the next decade.

Internationally, the use of AI by retailers is booming, from chatbots, voice shopping and shelf scanning robots to checkout free stores, personalised pricing and product recommendations.

The Warehouse said its app is now rated a New Zealand’s number one shopping app in AppStore.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailGoogleAIThe WarehouseGoogle Cloudsnap and shop

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments