Menu
Google Cloud AI is powering The Warehouse's app and refining procurement

Google Cloud AI is powering The Warehouse's app and refining procurement

Google Cloud is also powering more accurate procurement behind the scenes at the Big Box retailer

The Warehouse mobile app has a new feature, powered by Google Cloud's neural artificial intelligence service.

The Snap and Shop feature allows customers to take smartphone photos of items they like and instantly match them with thousands of available products in the retailer's catalogue.

But behind the scenes, use of AI is also advancing at pace.

Warehouse CIO Timothy Kasbe said the emerging technology is also being used to price tens of thousands of non-labelled products, taking into account variables such as size, weight and material.

"We input the product specifications into Google Cloud’s platform, it searches for comparable matches all over the world and instantly comes back with pricing which is fair and accurate for the New Zealand market," Kasbe said.

"This eliminates guesswork and estimation in determining pricing, which makes The Warehouse more competitive. It also gives us insights into how a specific product is marketed, so we can adjust the images or messaging we use to get a better result."

Snap and Shop is the public face of the retailer’s partnership with Google Cloud.

Brendan Bain, head of Google Cloud Platform sales in New Zealand, said developing an AI solution in the past to solve these challenges would have required vast resources and capability.

"With Google Cloud’s pre-built machine learning models and API’s, The Warehouse was able to quickly develop this solution using their existing team’s skill sets," he said.

Kasbe said AI is set to transform retail globally over the next decade.

Internationally, the use of AI by retailers is booming, from chatbots, voice shopping and shelf scanning robots to checkout free stores, personalised pricing and product recommendations.

The Warehouse said its app is now rated a New Zealand’s number one shopping app in AppStore.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailGoogleAIThe WarehouseGoogle Cloudsnap and shop

Featured

Slideshows

EDGE 2019: Channel forges new partnerships during evening networking

EDGE 2019: Channel forges new partnerships during evening networking

Partners, vendors and distributors reconnected during a number of social gatherings during EDGE 2019. The first evening saw the channel congregate for a welcome party at the Hamilton Island yacht club, while the main poolside proved to be the perfect stop for a barbecue on the final night.

EDGE 2019: Channel forges new partnerships during evening networking
EDGE 2019: Thought leaders share how to build a channel of the future

EDGE 2019: Thought leaders share how to build a channel of the future

Day 2 of EDGE was opened by in-depth research from TRA's Tim Dillon, which outlined the partner view on the channel's future. The following day saw Forrester's Jay McBain and Odgers Berndtson's Tim Sleep conclude the keynote line-up, while HPE and Cisco rounded off the thought leadership.

EDGE 2019: Thought leaders share how to build a channel of the future
Show Comments