Accessory vendor Targus has launched its first local outdoor media campaign in support of a new brand proposition and product line-up in New Zealand.
Targus said the move is set to benefit channel and reseller partners as it aims to build Kiwi market share.
The "out of home" campaign is rolling out across Auckland and Wellington this month in bus shelters on main roads and within high foot traffic areas, coming as part of a larger trans-Tasman advertising campaign that also encompasses Sydney and Melbourne.
Targus A/NZ general manager Claire French said the vendor has been dialing up marketing and brand activity across the board – including retail, digital, social and public relations – to build awareness and affinity with both business and consumers.
"Targus is a brand known and respected for reliability and quality, but we also have strong innovation and style credentials, which we are looking to celebrate and showcase," French said.
Furthermore, New Zealand country manager Tony Gibbs will be working with customers to ensure they understand the new brand proposition and have the right support in place to take advantage of the opportunities available to channel partners.
"We are a mobile technology global leader and have an amazing local product pipeline," he said.
"To demonstrate this and aggressively take on the competition, we have been quietly stepping up our channel and marketing efforts within New Zealand to really connect with our customers and show how we are delivering best in market solutions."