Menu
BlueJeans expands channel program to drive partner growth

BlueJeans expands channel program to drive partner growth

Vendor unveils new incentives for partners

Credit: BlueJeans

Cloud video conferencing firm, BlueJeans Network, has significantly expanded its channel program to help drive further partner growth and profitability.

The new program aims to invest in expanding business with partners who include BlueJeans in unified communications solutions, or help customers migrate from legacy conferencing products.

Also, the program will provide additional benefits and incentives for partners who invest in skills and certifications in a bid to rapidly scale deployments of BlueJeans Rooms.

"We worked closely with our partners and listened to their feedback to build a program that extends beyond referrals to give partners more control and the ability to generate additional revenue and margin," said George Mogannam, CRO of BlueJeans.

According to Mogannam, BlueJeans Rooms, makes any room a smart, one-touch video, audio and web conferencing room.

"The goal is to establish a framework that leverages the best of BlueJeans and our partners, so the customer receives a solution that is a perfect fit for their organisation," he added.

Mogannam said partners were the key delivery vehicle for BlueJeans Rooms, which experienced 280 per cent revenue growth.

Under the expanded program, qualified partners will have access to strong margin opportunities; deal registration incentives and rebates based on targets.

BlueJeans investment is also investing in a new training and certification program; presales support; a partner advisory council and access to the BlueJeans partner portal featuring sales tools, deal registration and tracking.

On top of this, partners will receive market development funds; marketing qualified leads and marketing campaign assets.

The revamped program comes more than 12 months after BlueJeans unveiled a partnership with Ingram Micro across the Asia Pacific region.

Targeting local and regional resellers, the distribution agreement was designed to "significantly broaden" the availability of the BlueJeans solutions to customers across Asia Pacific through Ingram Micro.

As a result, the distribution giant now offers partners a suite of video solutions, including Primetime, onVideo, onSocial and Huddle Rooms.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags TelstraIngram MicroBlueJeans

Featured

Slideshows

Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Show Comments