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Schneider Electric strengthens partner play with new channel chief

Schneider Electric strengthens partner play with new channel chief

Industry stalwart tasked with optimising vendor’s go-to-market strategy

Joseph Vijay (Schneider Electric)

Joseph Vijay (Schneider Electric)

Credit: Maria Stefina

Schneider Electric has appointed Joseph Vijay as general manager of channel and alliances across the Pacific region, replacing Muralee Kanagaratnam who assumed a regional role.

Going forward, Vijay is tasked with optimising the vendor’s go-to-market strategy during the next six to 12 months, in a bid to drive revenue growth through the channel.

Prior to joining Schneider Electric, Vijay was commercial director of NTT ICT Solutions in Australia, with the responsibility for leading contract negotiations and managing risk and governance in the region.

“I am confident Joseph will excel in this role helping our partners across the Pacific with programs and initiatives that drive partner profitability and overall business growth,” said Joe Craparotta, vice president of Schneider Electric.

“IT partners can leverage the increasing IoT-driven demands on edge computing to capture revenue opportunities with both on-premise and off-premise infrastructure.

“Both our IT and electric distribution channels are extremely important to us at APC by Schneider Electric, and this is reflected in the strong relationships we have built with our partners.

“We will continue to invest heavily to ensure we are constantly supporting our partners with high value solutions to complement their offerings.”

With nearly 20 years’ experience in the IT services industry, Vijay’s career has seen him hold leadership roles in sales, solutions, channel alliances and commercial strategy with a "balanced exposure" to the channel and end-user markets.

“The ICT sector is becoming more important than ever in enabling our digital economy, with the workforce expected to grow by 100,000 in the next five years,” Vijay added.

“Now, more than ever, the channel needs to ensure we are meeting the demands and needs of our customers in this rapidly growing and evolving market.

“In order to stay competitive, channel companies need to upskill our workforces, differentiate our offerings, and focus on growing key relationships to maximise profitability.

“My aim is to drive APC by Schneider Electric’s partner-centric channel strategy to align with this rapidly growing and increasingly vital market.”

Vijay replaces Kanagaratnam in the role, after he was appointed as the vendor's next regional offer management director across the international region, effective from 15 April.


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