Rhipe has unveiled plans to capitalise on continued cloud growth across New Zealand, through leveraging an expanded partnership with Microsoft.
Now live as a Microsoft indirect cloud solution provider (CSP), the distributor is acting on long-awaited plans to turn cloud potential into market reality across the country.
As revealed by Reseller News, Rhipe - alongside Umbrellar - joins an expanding line-up of providers in the Microsoft ecosystem, in addition to Dicker Data, Exeed and Ingram Micro.
Reflecting growth both locally and globally, the appointment - effective 1 July - positions Rhipe as a leading provider of Microsoft cloud solutions nationwide, in a market expected to reach $1 billion in spending by 2020.
“The New Zealand channel is incredibly innovative,” said Dominic O’Hanlon, CEO of Rhipe. “We’re looking forward to supporting and helping accelerate some of this innovation with our Microsoft CSP partnership in New Zealand.”
According to O’Hanlon - when speaking exclusively to Reseller News - the distributor aims to take advantage of increased Microsoft Azure adoption, providing a route to market for partners seeking to provide cloud-centric solutions and services for Kiwi customers.
“We see some big opportunities to work with local Kiwi developers, independent software vendors [ISVs] and service providers,” O’Hanlon added.
“We want to help them develop or transform their applications, optimise their licensing, commercialise their IP and help them take it to market.”
In operating as an authorised Microsoft indirect CSP locally, Rhipe can now provide the vendor’s “whole cloud” technology stack, spanning Azure, Office 365 and Dynamics 365, among other offerings.
The widened portfolio adds to current offerings around the aggregator’s traditional services provider license agreement (SPLA) focus within the hybrid cloud market.
“While we’ve been working with New Zealand partners on building their own cloud infrastructure, this new capability enables us to help all partners benefit from cloud economics,” O’Hanlon said.
“We’re thrilled to be able to expand our offerings to channel partners in New Zealand and help them with their businesses with some of our unique accelerators.
“This includes our team of technical enablement experts and our 24/7 support services alongside our globally visible marketplace which is used by 2500+ resellers, and our marketing-as-a-service capabilities.”
As a born-in-the-cloud provider, Rhipe has been operating in the New Zealand market for 13 years, with deep expertise in Microsoft’s SPLA-enabled cloud since 2008.
The Australia-based business also has an expanding footprint across Asia Pacific, leveraging a regional partnership with Microsoft across the CSP portfolio during the past three years.
“We’re the cloud channel company, and we’re all about how we can help our partners and the broader ecosystem,” O’Hanlon added. “That includes those who build clouds themselves or those who resell cloud technology.
“Our key benefit to partners and the ecosystem is how we help our partners make money, save on costs and reduce risk in their businesses.”
For O’Hanlon, Rhipe delivers this to Kiwi partners across four key areas, billed as “pillars of value” in the market.
Firstly, through monthly subscription management across vendors via the provider’s “bespoke” PRISM (platform for recurring subscription management) marketplace portal and API integration, which includes five-click Microsoft CSP provisioning.
In addition to 24/7 support for Office 365 and CSP, Rhipe also offers technical enablement for Kiwi partners, backed up by a “strong digital library of assets” to help the channel “dig” into different technologies at speed and scale.
“Our expert team of specialists in New Zealand will help partners accelerate their cloud business,” O’Hanlon explained.
“We also have marketing and sales teams dedicated to helping partners grow their businesses, and our marketing-as-a-service demand-generation programs for partners are delivering excellent returns.”
The inclusion of Rhipe into the CSP fold reflects an expanding Microsoft ecosystem of cloud providers, as Kiwi businesses increase investment levels across all sectors and verticals.
Specific to the channel, the indirect line-up now features five players battling for market share.
“We’re small compared to some of the other players,” O’Hanlon added. “Everything we do is partner and cloud obsessed so we deliver maximum value and outcomes for our partners.
“Our team in New Zealand has a wealth of industry and business experience in the local ecosystem, and they’re backed by a broader team across Australia and New Zealand. We think our people are a key differentiator and we’re also hiring.”
Despite a lack of CSP activity in New Zealand however, Rhipe is no stranger to the Microsoft channel, with the distributor recently awarded Country Partner of the Year for Australia.
“We see significant opportunity for partners in a number of key areas, particularly for those who resell someone else’s clouds such as the Microsoft Azure,” O’Hanlon added.
“We see some exciting software development and business transformation step-change happening on Azure, and we’re keen to help partners harness this opportunity.
“We also see momentum around an environment for partnering. How partners can understand what you can do to differentiate yourself, but also knowing where you can complement another partner and take that combined IP to market.”
When assessing the Kiwi network, O’Hanlon acknowledged that partners come in “all shapes and sizes”, with the Rhipe ecosystem spanning managed services providers and resellers to ISVs and developers.
“There is no one-size-fits-all profile other than the unifier of cloud technologies,” O’Hanlon added. “We’re keen to work with early adopting innovators and the nimble and agile entrepreneurs and well-established companies and partners figuring out how to help their customers navigate their digital transformation.”