Menu
Dominant AWS reminds cloud market who’s boss

Dominant AWS reminds cloud market who’s boss

Tech giant comfortably ahead of competition in all four of the world’s major regions

Amazon Web Services (AWS) continues to dominate the public cloud services market, operating as a “clear” worldwide leader across the world.

That’s according to new data from Synergy Research Group, which ranks the tech giant comfortably ahead of the competition in all four of the world’s major regions, spanning public infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) revenues.

The regions include North America, EMEA, Asia Pacific and Latin America, with Microsoft ranked second in three of the four regions, and Google ranked third on three occasions.

But Asia Pacific bucks the trend, with rankings differed due to the prominence of the Chinese market, coupled with the dominance of local cloud providers in China.

Such a market shift has resulted in Alibaba being ranked second in the APAC region and fourth worldwide - IBM, Salesforce and Tencent fill out the other top five slots in the regions, the latter thanks to its position in China.

“Despite some local data sovereignty and regulatory issues, in most meaningful ways public cloud computing is essentially a global market,” observed John Dinsdale, chief analyst at Synergy Research Group. “This is a game of scale and to be a market leader demands vast ongoing investments, a global presence and a global brand.

Synergy Research Group
Synergy Research Group

“Of course there will often be local issues that might enable local companies to carve out niche positions for themselves, but they will remain small local players in a specific country or sub-region.

“It is also true that in such cases the global leaders can usually deploy different local strategies to enable them to succeed. With the glaring exception of China, we view this as a truly global market.”

According to Dinsdale, public IaaS and PaaS are the “most prominent” segments of the cloud infrastructure services market and account for the bulk of the revenues, with the balance coming from managed or hosted cloud services.

“Within public cloud, the dominance of AWS, Microsoft and Google is even more marked than in the larger cloud market,” Dinsdale added.

Specifically, AWS alone accounts for almost 40 per cent of the market and the three in aggregate account for well over 60 per cent.

“In marked contrast to the rest of the world, in China the top five cloud providers are all local companies,” Dinsdale explained. “China now accounts for a third of the total APAC market and its share of the regional total is increasing each quarter.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CloudMicrosoftGoogleIBMsalesforceAmazon Web ServicesalibabaTencentSynergy research group

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments