OKI Data has expanded capabilities across New Zealand through the appointment of Bruce Koefoed as country manager, a first for the vendor locally.
Based in Auckland, Koefoed will be tasked with increasing the deployment of OKI solution offerings across the Kiwi market, while managing an ecosystem of local resellers for ongoing customer service and support.
Leveraging more than 20 years of sales and management experience, Koefoed joins OKI from Fuji Xerox, where he initially ran the vendor’s printer channel before taking on a strategic sales manager role.
Prior to this, Koefoed was managing director of Laser Plus, overseeing a team of marketing, sales and implementation staff in supporting managed office printing solutions for some of the country’s leading corporate and government customers.
Koefoed has also worked in senior marketing management and business development roles for Onesource and U-Bix Document Solutions.
“Bruce joins OKI at a time when our customers need solutions and support to help them stay ahead in an age of digital transformation,” OKI Data A/NZ managing director, Alex Kawamura, said. “His knowledge and experience will be critical to OKI’s growth and success in the region.”
The appointment comes three years after OKI committed to having a direct presence in New Zealand, driven by a need to provide the vendor’s reseller network with local sales and technical support.
Furthermore, the new hire follows the appointment of Kawamura as managing director for trans-Tasman operations in October 2017.
As reported by sister publication ARN, Kawamura replaced Kazuo Kawahara, originally appointed to the role more than five years ago, who exited to become managing director of OKI Data Europe, based in London.