Menu
OKI boosts NZ presence with first country manager hire

OKI boosts NZ presence with first country manager hire

Koefoed will be tasked with managing ecosystem of Kiwi resellers

Bruce Koefoed (OKI Data New Zealand)

Bruce Koefoed (OKI Data New Zealand)

Credit: OKI Data New Zealand

OKI Data has expanded capabilities across New Zealand through the appointment of Bruce Koefoed as country manager, a first for the vendor locally.

Based in Auckland, Koefoed will be tasked with increasing the deployment of OKI solution offerings across the Kiwi market, while managing an ecosystem of local resellers for ongoing customer service and support.

Leveraging more than 20 years of sales and management experience, Koefoed joins OKI from Fuji Xerox, where he initially ran the vendor’s printer channel before taking on a strategic sales manager role.

Prior to this, Koefoed was managing director of Laser Plus, overseeing a team of marketing, sales and implementation staff in supporting managed office printing solutions for some of the country’s leading corporate and government customers.

Koefoed has also worked in senior marketing management and business development roles for Onesource and U-Bix Document Solutions.

“Bruce joins OKI at a time when our customers need solutions and support to help them stay ahead in an age of digital transformation,” OKI Data A/NZ managing director, Alex Kawamura, said. “His knowledge and experience will be critical to OKI’s growth and success in the region.”

The appointment comes three years after OKI committed to having a direct presence in New Zealand, driven by a need to provide the vendor’s reseller network with local sales and technical support.

Furthermore, the new hire follows the appointment of Kawamura as managing director for trans-Tasman operations in October 2017.

As reported by sister publication ARN, Kawamura replaced Kazuo Kawahara, originally appointed to the role more than five years ago, who exited to become managing director of OKI Data Europe, based in London.

Read more: Australian market more concerned with print quality than cost: Oki


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Oki Data

Events

EDGE 2024

Register your interest now for EDGE 2024!

Featured

Slideshows

How MSPs can capitalise on integrating AI into existing services

How MSPs can capitalise on integrating AI into existing services

​Given the pace of change, scale of digitalisation and evolution of generative AI, partners must get ahead of the trends to capture the best use of innovative AI solutions to develop new service opportunities. For MSPs, integrating AI capabilities into existing service portfolios can unlock enhancements in key areas including managed hosting, cloud computing and data centre management. This exclusive Reseller News roundtable in association with rhipe, a Crayon company and VMware, focused on how partners can integrate generative AI solutions into existing service offerings and unlocking new revenue streams.

How MSPs can capitalise on integrating AI into existing services
Access4 holds inaugural A/NZ Annual Conference

Access4 holds inaugural A/NZ Annual Conference

​Access4 held its inaugural Annual Conference in Port Douglass, Queensland, for Australia and New Zealand from 9-11 October, hosting partners from across the region with presentations on Access4 product updates, its 2023 Partner of the Year awards and more.

Access4 holds inaugural A/NZ Annual Conference
Show Comments