Menu
Cisco pulls YouTube ads over content concerns

Cisco pulls YouTube ads over content concerns

Alphabet’s Google, which owns YouTube, has partnered with advertisers to make changes

Cisco is pulling all online advertisements from YouTube due to fears of the ads appearing on sensitive content on the platform.

That’s according to Cisco chief marketing officer, Karen Walker, who unveiled the news via an official company blog last week.

The blog, which now seems to have been removed from the vendor’s website, said the company would not like its ads to "accidentally end up in the wrong place, such as on a streaming video with sensitive content," adding that the network gear maker will continue to use YouTube as a platform to share Cisco's video content.

Alphabet’s Google, which owns YouTube, said it has partnered with advertisers to make changes.

"We have partnered with advertisers to make significant changes to how we approach monetisation on YouTube with stricter policies, better controls and greater transparency,” a Google spokesperson told Reuters.

“We are committed to continuing this dialogue and getting this right.”

Cisco's action follows a CNN report in April that said ads from over 300 companies, including Cisco, ran on extremist channels on YouTube.

Under the headline of, YouTube ran ads from hundreds of brands on extremist channels, the report claimed the companies included “tech giants, major retailers, newspapers and government agencies”, with content running on channels promoting “white nationalists, Nazis, pedophilia, conspiracy theories and North Korean propaganda”.

The companies may have unknowingly helped finance some of these channels through the advertisements they paid for YouTube, according to the CNN report.

Cisco did not respond to a request seeking comment on the blog's removal from its website.

YouTube said in a report released last month that it had deleted about five million videos from its platform for content policy violations in last year's fourth quarter before any viewers saw them.

(Reporting by Kanishka Singh in Bengaluru; Editing by Leslie Adler)


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googleciscoyoutube

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments