Menu
Margrith Appleby returns to run Kaspersky Lab across A/NZ

Margrith Appleby returns to run Kaspersky Lab across A/NZ

Industry veteran will replace Anastasia Rae in the role

Margrith Appleby (Kaspersky Lab)

Margrith Appleby (Kaspersky Lab)

Margrith Appleby has been appointed as general manager of Kaspersky Lab across Australia and New Zealand (A/NZ), returning to the channel a year after leaving Lenovo.

ARN can reveal that the industry veteran will replace Anastasia Rae in the role, who exits the security after 12 months.

In assuming responsibility for the trans-Tasman business, Appleby will be tasked with driving sales locally, working alongside partners to secure growth across enterprise and B2B markets.

“It has always been about our partners,” Kaspersky Lab managing director of Asia Pacific, Stephan Neumeier, told ARN.

“With Margrith’s strong suite in enterprise and the channel, we look forward to innovating with partners and growing in business together.”

Appleby joins the business 13 months after stepping down from her role as channel director of Lenovo across A/NZ, during a period in which she injected a "renewed dedication” to the vendor’s channel program locally.

Prior to Lenovo, Appleby spent three decades at HP, where she led the commercial channel sales business for printing and personal systems.

Appleby replaces Rae in the role, who initially joined Kaspersky Lab from Datacom in May 2017, as revealed by ARN.

“I would like to thank Anastasia for her dedication over the past year to develop Kaspersky Lab in the A/NZ markets,” Neumeier added.

“Under her leadership, she brought back the tangible business to consumers in Australia and we saw significant growth in our digital business in 2017.”

According to Neumeier, Rae also played a “pivotal role” in executing a partners in cyber safety campaign with Crime Stoppers, which was recently unveiled during the Melbourne Grand Prix circuit.

The local hire comes four months after Kaspersky Lab appointed Naina Parhar as head of channel sales across Asia Pacific, as the cyber security vendor builds out partner capabilities across the region.

As reported by ARN, Parhar is responsible for bolstering the company’s distribution framework, alongside taking control of Kaspersky Lab’s new telesales business, central to SMB growth ambitions in 2018.

In working closely with local teams across APAC, Parhar is also charged with rolling out the vendor’s new global partner program for the region.



Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Lenovokaspersky lab

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments