The New Zealand Racing Board (NZRB) is deploying Promapp’s cloud-based business process management software to support its transformation to a more customer-led business.
“Promapp will support our strategy to transform the business to be more customer-led to ensure our future products, channels and initiatives meet the needs of customers,” says Simon Bunt, head of programme management office at NZRB.
Bunt says the Promapp deployment follows a comprehensive market review.
NZRB directly employs 820 personnel. The organisation takes betting on more than 78,000 domestic and imported thoroughbred, harness and greyhound races each season, as well as on a rapidly growing number of domestic and international sporting events.
In addition to selling racing and sports bets through more than 650 retail outlets, online and telephony channels, NZRB also films, produces and broadcasts racing and racing editorial content via their television, radio and digital channels.
To support its growth in both channels and overall business, NZRB wanted to make it easier to facilitate the changes in process management required when new products are introduced.
“Having a solution like Promapp in the cloud is attractive owing to the number of outlets, and the diversity and skill sets of our staff working in customer-facing channels. You can login from anywhere with a password,” says Bunt, in a statement.
“Our frontline staff need to verify customers according to the latest process. Promapp will ensure our users are responsible for their processes, further boosting compliance and accountability across the organisation.
“Staff will be able to suggest process updates and quickly implement improvements, boosting overall efficiency and productivity,” says Bunt.
Importantly, Promapp will also support transformation of the organisation’s Fixed Odds Betting (FOB) business following deployment this year of new technology which will enable it to meet ever-increasing customer demand and better compete with international wagering organisations.
At the same time, a centrally-stored set of processes will enable the organisation to fully comply with its financial risk obligations like anti-money laundering legislation.