IDG, the world’s largest media, data and marketing services company, has launched a new publication for the technology channel across Southeast Asia.
Entitled Channel Asia, the new brand will reach resellers, distributors and vendors, leveraging more than 25 years of channel experience through ARN and Reseller News publications in Australia and New Zealand.
Channel Asia will inform the channel through digital content, industry events and awards, as well as social media, database services, research programs and lead generation.
“Resellers are an important audience for IDG and this launch is an example of our commitment to the technology channel,” said Kumaran Ramanathan, President of IDG Communications.
“We continue to see great traction in the market. Our track record of success and strength in the region provides a powerful platform to connect partner solutions across Southeast Asia.”
Delivered through local content and events, Channel Asia will provide a platform for the technology channel to come together at a national and regional level, starting with a Channel Asia Singapore launch.
Going forward, other country specific publications will also be launched under the Channel Asia umbrella, including Channel Asia Malaysia, Channel Asia Indonesia and Channel Asia Philippines.
The Channel Asia team will comprise of Publisher Susan Searle; Editorial Director James Henderson and Commercial Director, Eduardo Silva.
A senior technology journalist has also been appointed and will be based in Singapore, effective late April.
For more information, visit - https://www.channelasia.tech