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World-renowned customer value expert to headline EDGE 2018

World-renowned customer value expert to headline EDGE 2018

International speaker specialises in the impact of digitisation on customer behaviour

Nancy Rademaker to headline EDGE 2018

Nancy Rademaker to headline EDGE 2018

Nancy Rademaker will deliver the opening keynote of EDGE 2018, as the world-renowned customer value expert headlines the region’s leading channel destination conference.

Aligned to the overriding theme of Customer Value, Netherlands-based Nancy is an international speaker specialising in the impact of digitisation on customer behaviour, outlining how technology affects the way companies should interact with end-users.

Delivered through a mix of mind-blowing examples and a great sense of humour, Nancy takes the audience on a rollercoaster of high-level content, delivered in a very easy-to-digest presentation.

In leveraging more than 20 years of experience in how technology was and is transforming society, Nancy has worked with a range of leading organisations across the world, including five years at Microsoft in Europe.

Drawing on customer-centric strategies, Nancy focuses on how technology influences people's behaviour, to share knowledge, create and innovate.

With expertise across digital transformation, extreme customer centricity and business model leadership, Nancy travels the world taking business leaders to innovation hubs from Silicon Valley to Shanghai, Shenzhen and Berlin.

During EDGE 2018, Nancy will share her first-hand experiences straight from the places where technology is shaping the future, outlining how the channel can capitalise on the changing demands of the customer.

Set for Hamilton Island, EDGE 2018 will answer key questions around Who; What; Where; When; Why and How in relation to creating customer value, backed up by local research findings from Tech Research Asia.

Centred around Customer Value, 300 C-level executives will come together in a collaborative and educational environment, through an action-packed four day conference featuring in-depth keynotes, compelling business streams and structured networking.

Specifically, EDGE 2018 will run from 29 July - August 1, with this invite-only conference allowing partners to Connect; Learn and Collaborate amid a hand-picked delegation of business executives.

In response to market feedback, New Zealand delegates will fly in on 28 July, kicking off with a dedicated Kiwi track featuring tailored research and interactive sessions on Sunday morning.

From a content perspective, and in dictating the go-to-market strategies of partners, and the supply chain, changing business demands are redefining the notion of customer value.

Today, customers look, think and buy differently, consuming technology in different ways through different providers.

With innovation levels heightening, forward-thinking customers are seeking forward-thinking partners in the year ahead, in a bid to create competitive advantage across the market.

Consequently, the channel must evolve, through building, developing and constructing new IP, based on customer-centric strategies and solutions.

In cutting through the market hype, EDGE 2018 will equip partners with the knowledge of future customer trends, and crucially, how to add new levels of value as the technology buyer evolves.

For more enquires about EDGE 2018, please click here


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Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
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