Two former employees of Qrious have exited the business after striking an agreement to acquire the Spark-owned company’s Qrious LoQal Traffic product.
Micah Gabriels and Paul McDonnell, formerly head of product and software delivery lead respectively, have subsequently launched a software start-up leveraging the product, under the banner of Mooven.
With a deep focus in the transport sector, the software-as-a-service (SaaS) offering aims to further develop market opportunities through the creation of specialised software tools.
LoQal Traffic is a subscription-based web application and SMS alert system that provides visibility of traffic flows, without the need for roadside hardware to be installed.
Specifically, the technology helps construction companies manage disruption around roadworks and construction sites, while also supporting engineering consultancies and infrastructure owners to monitor and optimise the road network and other points of interest.
“We saw the opportunity to leverage the great work that was underway in Qrious and turn it into a global SaaS business – an aspiration of mine since joining Qrious,” Mooven CEO Micah Gabriels said.
“The transport sector is such an exciting area to work in, with massive disruption underway ranging from electric and autonomous vehicles, the rollout of Internet of Things, emerging datasets and the application of artificial intelligence; all of which are set against the backdrop of changing opinions about mobility and the role it plays in our lives.
“This is an opportunity to double down on a particular product and really test if we can make a truly great New Zealand business.”
From an expansion perspective, the start-up’s traffic monitoring solutions can be rolled out in minutes using a web browser, across markets including North America, Europe and Australasia.
“In the past 18 months we have significantly grown the business and our focus now is on two key areas where we see the most potential and value,” Qrious CEO David Leach explained.
“That’s our specialist big data and analytics consulting services and our new data powered marketing offerings, based on the recent Ubiquity acquisition.
“We couldn’t be happier to see Micah and Paul invest in this to build what we are confident will be a great New Zealand business.”