Menu
Hills e-commerce platform goes live

Hills e-commerce platform goes live

Sees high volumes of site visits and account activations

Hills CEO and managing director, David Lenz

Hills CEO and managing director, David Lenz

Hills Limited's (ASX:HIL) e-commerce platform, announced in September, is live and already driving interest from resellers.

The distributor, which recently brought its warehouse operations back in-house, said it experienced high volumes of site visits and account activations following the launch on 28 February.

The distributor told shareholders in September it was embarking on a digital transformation programme to revitalise its e-commerce capabilities and also improve core business processes, customer engagement, and operational efficiencies.

The platform is the result of a partnership with IT services provider, Cognizant Worldwide, and it offers online purchasing with 24/7 real-time inventory and self-service capabilities including customer statements, invoices, pricing, online payments, and delivery information.

“Initial user uptake has exceeded our expectations,” Hills CEO and managing director, David Lenz, said. “In the short time that the site has been live, there has been overwhelming interest and over 30 per cent of site sessions were returning users.

"According to our statistics, users are dedicating time to setting up and populating their account pages, and downloading product information and technical documents."

The e-commerce platform is part of the distributor's strategy to move from a product-centric to a customer-centric company, to improve customer engagement and business processes.

“It is a company-wide transformation. Our decision to take control of our own supply chain and open a National Distribution Centre in Seven Hills, NSW is critical to the success of the e-commerce platform.

"We’re focused on improving warehousing and dispatch processes to ensure a better online experience, but customers will see improvements in our level of service across all areas of the business," Lenz said.

Hills expects the changes to drive sales growth across both Australia and New Zealand.

The distributor has been fighting against former vendor, Milestone Systems, over a $56,000 bill that Milestone claims to be owed.

The vendor submitted a winding up order of the distributor, which was dismissed by the court on 21 February.

Hills published its financial results for the first half of the 2018 financial year, which revealed an unprofitable National Broadband Network (NBN) satellite installation business and a shortfall in antenna sales due to a competitive pay TV landscape resulting in a $21 million hit in the distributor’s revenue.

According to the distributor, exiting from the NBN satellite installation business, impacted revenues to the tune of $13 million, while the shortfall in antenna sales, scratched a further $5 million off its revenues.

David Lenz has recently been made managing director of the distributor which also places him as a board member now.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags e-commercedistributionHills

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments