Menu
Google gets behind emails that automatically update

Google gets behind emails that automatically update

Users could see automatically updated flight information in a booking confirmation email

Gmail is about to get dynamic. Google plans to demonstrate a software programming system that would enable emails to feature continuously updating information and greater interactivity.

Users could see automatically updated flight information in a booking confirmation email. They could fill out surveys without leaving a message or review close-up shots of products in a marketing pitch without opening a browser window

The envisioned changes are an outgrowth of Google's AMP project, or accelerated mobile pages, Aakash Sahney, a product manager overseeing Gmail, said in a blog post Tuesday.

AMP is a set of programming intended to make webpages load faster by stripping out layers of technology.

It has drawn praise from publishers such as Hearst Corp and the Washington Post for making their websites more inviting for users. But some web developers have expressed concern that Google is getting too much say in how the web operates.

Google is pushing forward. The Gmail integration marks the first broader use for AMP. Other email providers can adopt AMP as well, Google announced as it kicks off an AMP-focused conference for software developers in Amsterdam.

The initial version of AMP for email is aimed at bulk senders. A retailer, for example, that sends a weekly sales notice could ensure that recipients see the current price or availability of an item no matter when the email is opened.

Bookmarking service Pinterest, scheduling app Doodle and Priceline Group Inc's Booking.com are testing AMP for email, according to Google.

(Reporting by Paresh Dave; Editing by Cynthia Osterman)


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googleemail

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments