Menu
Online scams hit Kiwis for $10M in 2017

Online scams hit Kiwis for $10M in 2017

New Zealanders were scammed out of $10.1 million during 2017, with the largest single loss amounting to $480,000

New Zealanders were scammed out of $10.1 million during 2017, with the largest single loss amounting to $480,000.

With online scams and fraud the trigger, the average loss stands at $10,771 per individual across the country.

Yet industry observers believe the reported figure only accounts for a small percentage of total losses, with most Kiwis feeling too embarrassed to report scams.

“The first step is to stop thinking of scam victims as greedy or foolish,” Netsafe CEO Martin Cocker said.

“We need to correct that misconception, get more creative with prevention education, and improve coordination between the agencies and organisations that can disrupt scam and fraud activity.”

According to Cocker, fraudsters have evolved from traditional scam models that use cheap communications technology to reach large volumes of people in order to find the small percentage of vulnerable users.

Instead, Cocker said Netsafe now sees scammers taking the time to set victims up, often by leveraging the huge volumes of personal data now floating about online.

“Scammers are taking advantage of technology and digital marketing techniques to create scams that appear authentic,” he explained.

“These scams are multi-faceted, often using several well- executed marketing elements designed to mimic well-known organisations and processes that people trust. The recent scams imitating Air New Zealand and Whittakers are good examples of this.”

For Cocker, the message of ‘if it seems to good to be true, it probably is’ no longer reflects the reality of the online scam and fraud landscape.

“It would be more accurate to say ‘even if it seems like a reasonable deal, it could still be a scam’,” Cocker added.

The scams most commonly reported to Netsafe are tech support related, with scammers making contact about a fake issue with a computer and offer to fix it by requesting remote access to the device.

And with Valentine’s Day fast approaching, Cocker added that Kiwis lost $1.4 million to online romance scams in 2017.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cyber

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments