Departing Hewlett Packard Enterprise (HPE) CEO, Meg Whitman, will become chief executive of DreamWorks co-founder Jeffrey Katzenberg's mobile media firm, NewTV, a move that places her back into unchartered territory.
One of the most powerful women in US business and a former candidate for California governor, Whitman will be moving into a nascent sector much like when she took over eBay in its early stages and turned it into a multi-billion dollar business.
"Getting Meg was a coup as many companies wanted her," GBH Insights analyst Daniel Ives said on Wednesday.
Whitman starts on 1 March at Katzenberg's startup firm, which plans to make Hollywood-style, short-form videos for mobile use.
"This is a change of pace for Meg after stepping down from HP as NewTV and Katzenberg have created a unique business model which has a long runway ahead of it for the coming years,” Ives said.
Several media reports said NewTV is trying to raise about US$2 billion, which would be a significant first round of financing for a digital media startup. The firm declined to comment on the funding. Katzenberg is chairman of NewTV.
Whitman, who was reportedly a leading candidate for the chief executive job at ride-hailing firm Uber before it was given to Dara Khosrowshahi, steps down as CEO of HPE on 1 February.
At HPE, she pulled off one of the biggest corporate breakups in history. She spun off Hewlett Packard Co into HPE and PC-and-printer business HP Inc in 2015, as part of a plan to turn around the corporation.
Whitman previously served on the board of DreamWorks Animation, which Katzenberg co-founded.
(Reporting by Munsif Vengattil in Bengaluru; editing by Sai Sachin Ravikumar, Bernard Orr)