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CloudRecover reveals new identity after acquisition by j2 Global

CloudRecover reveals new identity after acquisition by j2 Global

Changes name to KeepItSafe, but company structure remains the same

Mac Thompson - Managing Director, CloudRecover

Mac Thompson - Managing Director, CloudRecover

Sydney-headquartered cloud provider, CloudRecover, has announced it will rebrand as KeepItSafe as a result of its acquisition by j2 Global in May 2017.

As previously reported by ARN, Nasdaq-listed internet services provider, j2 Global, acquired CloudRecover for an undisclosed sum. 

KeepItSafe is part of the j2 Global group of companies and the rebranding means that KeepItSafe and CloudRecover’s solutions and services will be rolled into one, becoming accessible to partners and customers as a combined offering.

KeepItSafe, an online backup and disaster recovery company, was founded in 2003 in Ireland and had j2 Global as its first customer.

“The company was so impressed with KeepItSafe’s approach, technology and customer service, that in 2010 j2 acquired KeepItSafe – to offer a fully managed and monitored recovery solution on a global scale,” according to the company.

Partners should expect no changes apart from the name change, to take place in March 2018, as the company said it will continue its relationship with the community.

KeepItSafe’s New Zealand team is already working together with CloudRecover Australia’s team, which according to the company means that CloudRecover has technical resources and data centres in New Zealand and Australia.

KeepItSafe has a global presence which includes two offices in North America, the New Zealand office and seven in Europe.

“It was a natural fit because j2 Global are the owners of the LiveVault software of which CloudRecover is a heavy user of so there are many synergies that would result from the acquisition,” CloudRecover managing director, Mac Thompson, told ARN following the acquisition.

“We are very excited about it, in particular the KeepItSafe business that is the New Zealand backup business which has been combined with the CloudRecover business," Thompson told ARN. "CloudRecover will now run the KeepItSafe business in New Zealand as part of j2 acquisition."

At the time it acquired CloudRecover, j2 acquired another three companies: US-based MyPhoneFax; Sweden-based WeCloud and Denmark-based Simitu.

CloudRecover was the second Australian company to be acquired by j2. in September 2014 j2 Global acquired assets of Melbourne-based Web24 including domain name, web hosting, dedicated or shared server and related services targeted at SMBs.

CloudRecover claims to operate one of the largest private clouds in Australian data centres. CloudRecover offer services including virtual private server hosting, backup and disaster recovery, storage optimisation, information governance and document management.

The company, which is part of the Federal Government cloud services procurement panel, has recently signed a partnership with Veeam becoming the latest Cloud Connect provider across Australia and New Zealand.


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Tags acquisitionrebrandingj2 GlobalCloudrecoverKeepItSafe

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