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Kiwi SaaS start-up hits 500 customer mark, spins up in Canada

Kiwi SaaS start-up hits 500 customer mark, spins up in Canada

Developed in the cloud, SaaS offering provides intelligent health and safety analysis

Health and safety technology start-up Safe365 has entered the Canadian market, following a strong 12 months of growth since launching in New Zealand.

Developed in the cloud, the software-as-a-service (SaaS) offering provides intelligent health and safety analysis, serving more than 500 businesses in the process.

Founded in 2016 by Nathan Hight and Mark Kidd, the start-up is currently headquartered in New Zealand, with availability across eight countries.

The most recent addition is in Canada, allowing businesses of all sizes and industries to access Safe365’s web application that assesses, diagnoses and supports continuous improvement in health and safety capabilities.

For the Kiwi start-up, the move also represents entry into the lucrative North American market and the capacity to scale product uptake rapidly.

“As an experienced health and safety professional, having reviewed a large number of solutions in the market internationally, when I came across Safe365 I just wanted to get involved and make it available to Canadian businesses,” Safe365 country director of Canada Michael Matthews said.

“It was great being down-under with the Safe365 team in New Zealand recently and seeing first hand the impact the product is having with their clients there. I’m really excited to be able to bring the product to Canada and support improvements in our health and safety performance as a country.”

Safe365’s customers range from small contracting businesses and farming operations through to some of New Zealand’s largest entities and government departments, including local distributor Exeed.

“This is a really significant step forward in the journey we are on with Safe365 to take a world class solution to the global market that saves lives and improves business,” Hight said.

Hight said the start-up’s early stage success has been built on the back of a diagnostic platform that allows businesses to purchase the product online, use it out of the box and within 60 minutes have clarity on the status of the businesses health and safety capability.

The product then provides nearly 300 specific solutions to support continuous improvement through an "intuitive interface".

“These philosophies and features are very strong differentiators from other tech based health and safety solutions currently in market,” Hight added.

From a pricing perspective, customers can purchase a Safe365 subscription for the business ($999 annually or $99 monthly) which offers access the software through web browser on any internet enabled device.

“Over 500 businesses in New Zealand have benefited from the power of Safe365 in our first year being live, so we are thrilled that we are able to extend this significantly through our partnership with Mr Matthews in Canada,” Kidd added.

“We have users in eight countries now using the New Zealand edition of Safe365, however this is our first targeted offshore market with a product specifically aligned to meet the needs of the Canadian market.”


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