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Fuji Xerox Printers’ channel man heads up start-up partner program

Fuji Xerox Printers’ channel man heads up start-up partner program

The company has just signed Ingram Micro NZ as its first distributor

David Borg - Teleportivity co-founder and former Fuji Xerox Printers dealer general manager for A/NZ

David Borg - Teleportivity co-founder and former Fuji Xerox Printers dealer general manager for A/NZ

Former Fuji Xerox Printers dealer general manager, David Borg, is set to build out a new partner program that has been launched by local tech start-up, Teleportivity.

Borg, who had been in charge of Fuji Xerox Printers’ channels business in the Asia Pacific market, revealed his departure from the company in late November, saying only that we was embarking on “new projects”.

Now, Borg has revealed his next endeavour: a channel-only tech start-up named Teleportivity.

As a co-founder of Teleportivity, which operates a video-based platform that lets users instantly connect with expert help regardless of geography, Borg has been charged with building out the start-up’s channel program in Australia and New Zealand and, eventually, further afield.

As a promising first step, the company has signed its very first distribution agreement with Ingram Micro in New Zealand.

The cloud-based software-as-a-service platform which was launched with founder and CEO, Adam Gottlieb, is currently built around a 100 per cent channel-only model.   

Essentially, the aim of the company’s strategy is to offer resellers a fully-scalable interactive video touch screen, human-based expert help system for their customers.

The system has been built specifically around physical location-based environments. It provides a turn-key solution for organisations to scale their location-based human workforce, and increase productivity exponentially.

The technology behind the platform, dubbed Worker Clicks, is Australian-designed in collaboration with a global multidisciplinary team.

In the words of the company, “Worker Clicks is a touch-screen, video-based service that lets people touch a screen and instantly get the help they need by connecting them to the right person, face-to-face, wherever they are”.

“It allows you to connect live experts, real people, wherever they are geographically located, at a point of presence, so people can tap onto a screen and actually talk to a live person, whether they happen to be,” Borg said.

For Borg, the company and its platform gives him the chance to delve even deeper into the local channel and give partners the chance to get some value out of the new technology.

“My role is to take the concept and to build a global channel. It’s 100 per cent channel, and because I love channel, I like to help people create solutions that make them good, recurring margins; that’s what I’m focused on,” Borg told ARN.

Right now, Borg is hoping to identify a small pool of perhaps 20 or so local partners in which to invest and start building the business up.

“Every channel partner we speak to is really excited about the opportunity,” he said. “And so, for us it’s now about having selection criteria, finding resellers aligned with us from a values perspective; having a deep, rather than wide strategy.”

While Borg’s plan to focus on the local market with Ingram Micro on board, other distributors may come into play further down the track.


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Tags fuji xerox printersDavid BorgTeleportivityWorker CLicks

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