Te Papa incubator Mahuki pushes tech boundaries in the cultural sector

Te Papa incubator Mahuki pushes tech boundaries in the cultural sector

Te Papa incubator Mahuki drives technology for the cultural sector with its second set of teams

Tui Te Hau - General manager, Mahuki

Tui Te Hau - General manager, Mahuki

Eight teams from Te Papa’s technology incubator Mahuki unveiled digital innovations to address challenges faced by cultural organisations worldwide.

The new tools span virtual and augmented reality, apps for volunteers, language tools, customer data analysis, cataloguing and retail.

Mahuki has enabled teams to spend four months dedicated to researching and developing business ideas, working with Te Papa’s experts and collections, and user-testing with millions of museum visitors.

"Te Papa is globally recognised for its innovative ways of storytelling," Te Papa CEO Geraint Martin said.

"We are always looking for ways to connect more New Zealanders with their taonga and in more meaningful ways. Innovative use of technology is one of the ways in which we can do that."

Mahuki aims to build on New Zealand’s strength in the creative industries, alongside a rapidly growing technology sector and to boost opportunities for local creative technology businesses.

Innovations include using virtual reality to take audiences behind the scenes to meet artists, conservators and story tellers (I Want To Experience), alongside an app that connects volunteers with volunteering opportunities (Collaborate).

Further innovations also span augmented reality and gamified educational experiences (ScimitAR), a language learning tool that teaches Pacific languages and gives cultural context for that language (Tide Talk), as well as data gathering analysis to help institutions understand the way their visitors move and interact with exhibits (Morph by ContinUX).

In addition, digital portraits that interact with exhibition visitors (Vaka Interactiv) are also highlight, alongside cataloguing and collections app that streamlines the lending and borrowing process (SimplyFi) and a programme that connects culture sector retail stores with local creatives (LocalFlair).

“All the teams have achieved their goals to date and some have secured early success,” Mahuki general manager Tui Te Hau added.

Te Papa will be engaging Mahuki innovators I Want To Experience to provide virtual reality experiences for visitors to Te Papa’s new art gallery, Toi Art, which opens next March.

Visitors will be able to visit artist Lisa Walker’s studio and learn directly about her creative process.

Another innovator, Collaborate, has launched its app and have had 70 organisations looking for volunteers sign up.

Student team ScimitAR secured a pilot with Wellington City Libraries and Kāpiti Coast District Libraries, called Mahi the Moa AR Hunt, while LocalFlair won its first client by way of the NZ Cricket Museum which is looking for creatives to develop merchandise for its 150th anniversary.

Last year’s inaugural Mahuki teams also achieved success. Te Papa engaged seven concepts developed at Mahuki for deployment within the museum, four teams signed commercial agreements with other organisations, and as of June two teams had successfully raised investment.

One of the teams attracted international interest and is looking to grow into China.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags augmented realityMuseumincubatorsvirtual realityTe PapaMahuki



Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
Show Comments