PB Technologies recorded more than $10 million in sales in 10 hours, during a Black Friday campaign spanning retail and online stores.
The technology retailer attracted more than 40,000 New Zealanders to the discount day, smashing sales records in the process.
“The success of these events can be largely attributed to a PB tech low prices and large range,” PB Tech general manager of sales and marketing Mark Dalton told Reseller News.
“They continue to push the boundaries in delivering high levels in online and in-store service while maintaining market leading prices.”
Founded in 1993, the 100 per cent New Zealand owned business operates as one of the country’s leading retailers, with 11 superstores and services across the country.
In addition to bricks and mortar retail and service locations, PB Tech also operates dedicated wholesale, commercial, education, online and service divisions, based in the company’s Manukau headquarters in Auckland.
To facilitate such expansion, the team now employs more than 550 staff, operating as New Zealand’s largest PC builder and assembler.
From a technology perspective, PB Tech is an authorised service agent for HP, Toshiba, LG, Samsung, Lenovo and other leading brands.
“The combination of significant local purchasing power, strong supplier relationships, multiple retail and service locations with efficient, cost-effective marketing solutions makes PB Technologies quite unlike other technology retailers,” Dalton added.
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“And with our recent success, we are certainly one to watch whether you’re a customer looking to buy the latest technology or a business looking for that often elusive, all-in-one solution.”
In supplying technology products and services to consumers and businesses, PB Tech works with customers across government departments and educational institutes.
The surge in sales follows news that more than half of all smartphone, computer and tablet purchases in New Zealand come from physical retail stores, with the country still preferring bricks and mortar over online.
According to IDC findings, 53 per cent of Kiwis favour retail outlets, which is significantly higher than the worldwide physical retail purchase average of only 37 per cent.
With Amazon’s invasion of Australia already underway, and New Zealand expected to follow, the results will provide comfort for local tech retailers such as PB Tech, Harvey Norman, JB Hi-Fi, Noel Leeming and The Warehouse, who face continued competition from online marketplaces.