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ARANZ Geo changes name to Seequent

ARANZ Geo changes name to Seequent

New brand "reflects the company’s evolving purpose and vision for the future", says CEO.

ARANZ Geo, now Seequent CEO Shaun Maloney

ARANZ Geo, now Seequent CEO Shaun Maloney

Christchurch-based scientific data visualisation software developer ARANZ Geo is changing its name to Seequent to reflect its expansion into a broader range of industries and markets.

Seequent chief executive Shaun Maloney says the new brand reflects the company’s evolving purpose and vision for the future.

“To help our customers succeed we enable better decisions about earth, environment and energy. This is the singular vision for Seequent and it stands above any product, solution or sector," Maloney said.

"As the world becomes more complex, there is an even greater need for clarity amongst the noise, to see and manage the challenges of today and tomorrow."

Seequent first introduced its Leapfrog 3D geological modelling software to the mining and minerals industry over a decade ago.It has since developed entered markets such as geothermal and renewable energy, civil engineering, and environmental management. 

The change was announced at the company’s Lyceum event in London, the first in a global roadshow also visiting Vancouver, Johannesburg, Toronto, Santiago and Perth.

“We’re building a brand that people can trust, that goes beyond geology and the tech industry," Maloney said.

"The business and industry issues we collectively face are broad and increasingly complex. Challenges include how we steward scarce resources, economic stability, securing a long term social license to operate, and the economic viability of individual businesses."

Seequent’s solutions "enable people to see stories within data", he said, allowing them to confidently make critical, time-sensitive investment and environmental decisions. 

Seequent’s has offices in Australia, Brazil, Canada, Chile, Denmark, Peru, Russia, South Africa and the UK. The company was named Export Innovator of the Year at the New Zealand Innovation Awards 2017.


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