Menu
Will Apple's mobile devices be the next big platform for AI?

Will Apple's mobile devices be the next big platform for AI?

Apple's COO, Jeff Williams, talks up the company's mobile AI prowess

Credit: Apple

Apple sees its mobile devices as a major platform for artificial intelligence (AI) in the future, the company’s COO, Jeff Williams, has revealed.

Later this week, Apple is set to begin taking pre-orders for its new smartphone, the iPhone X – which uses AI features embedded in the company’s latest A11 chips.

The phone promises new facial recognition features such as Face ID that uses a mathematical model of a person’s face to allow the user to sign on to their phones or pay for goods with a steady glance at their phones.

"We think that the frameworks that we've got, the 'neural engines' we've put in the phone, in the watch ... we do view that as a huge piece of the future, we believe these frameworks will allow developers to create apps that will do more and more in this space, so we think the phone is a major platform," Williams said.

He was speaking at top chip manufacturer Taiwan Semiconductor Manufacturing Company's 30th anniversary celebration in Taipei, which was attended by global tech executives.

Williams said technological innovations, especially involving the cloud and on-device processing, will improve life without sacrificing privacy or security.

"I think we're at an inflection point, with on-device computing, coupled with the potential of AI, to really change the world," he said.

He said AI could be used to change the way healthcare is delivered, an industry he sees as "ripe" for change.

Williams said Apple's integration of artificial intelligence wouldn't be just limited to mobile phones.

"Some pieces will be done in data centres, some will be on the device, but we are already doing AI in the broader sense of the word, not the 'machines thinking for themselves' version of AI," he said referring to the work of Nvidia, a leader in AI.

Global tech firms such as Facebook, Google parent Alphabet, Amazon, and China's Huawei are spending heavily to develop and offer AI-powered services and products in search of new growth drivers.

Softbank Group, which has significantly invested in artificial intelligence, plans a second Vision Fund that could be about US$200 billion in size, the Wall Street Journal reported on Friday.

At Monday's event, TSMC Chairman Morris Chang described his company's relationship with Apple as "intense."

Williams said the relationship started in 2010, the year Apple launched the iPhone 4, with both parties taking on substantial risk.

He credited Chang for TSMC's "huge" capital investment to ramp up faster than the pace the industry was used to at the time.

Apple decided to have 100 per cent of its new iPhone and new iPad chips for application processors sourced at TSMC, and TSMC invested US$9 billion to bring up its Tainan fab in a record 11 months, he said.

(Reporting by Jess Macy Yu, additional reporting by Eric Auchard, Editing by Miyoung Kim and Adrian Croft)


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleAI

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments