Dicker Data has been appointed as distributor for four new vendors in New Zealand, bringing on-board Kensington, QNAP, StorageCraft and Seagate.
Effective immediately, the distributor is now carrying stock and is open for trading locally, extending existing vendor agreements in Australia.
“I’m pleased to welcome the extension of our partnership with these four brands across the Tasman,” Dicker Data chairman and CEO David Dicker said.
“Each of these brands will help us to either enter a new part of the New Zealand market or are complementary additions to our existing range which will help us capture more of the opportunities that we work with our partners on.”
According to Dicker, the distributor will leverage “strong expertise and knowledge” in selling Kensington, QNAP, Storagecraft and Seagate solutions in Australia, which will be transferred to the New Zealand team through close collaboration as the brands are launched.
“We are seeing demand for these products in the New Zealand market and expect to realise the benefits of our appointments over the course of our fourth quarter,” Dicker added.
Specific to StorageCraft, Dicker Data will distribute the full range of solutions including all software and cloud products, including the Exablox Scale-out Storage Appliances.
“Our business enjoys significant success with Dicker Data in Australia,” StorageCraft Indo-Pacific head of sales for APAC Marina Brook said. “Our companies want to further build on this and strengthen and expand our existing partnership.
“We are excited to extend the relationship across the Tasman. We will collaborate and build a joint business where Dicker Data represents StorageCraft in New Zealand.”
Brook told Reseller News that the partnership will help accelerate the vendor’s expansion across the country, while allowing Dicker Data New Zealand to offer data back-up and recovery, data management and data storage products from a single vendor.
“We are very confident in the success of this strategy because Dicker Data already has a strong network of complementary vendors that suit our target market in the region,” Brook added.
StorageCraft’s deepened push into New Zealand follows the recent appointment of Andrea Martin as business development manager locally, coming on board from MYOB in May 2017.
With more than 20 years experience across the IT industry, Martin also worked at IBM, specialising in channel management, business development, sales and marketing.
"As the amount of data end-users create, continues to increase, it’s important for businesses to have a comprehensive disaster recovery approach,” Dicker Data New Zealand general manager Lisa Tierney added.
“We are pleased to bring the complete StorageCraft portfolio of solutions into our vendor line-up. This will allow our resellers the opportunity to sell backup, recovery and storage solutions.
"StorageCraft already complements a number of vendors within the Dicker Data portfolio and we look forward to working closely with the reseller community on educating and enabling the channel."
From a partner perspective, StorageCraft has key alliances with Plan B, Belton IT Nexus and Sandfield Associates among others in New Zealand.
“Storage and back-up technology are areas in which our resellers are looking for outstanding expertise and proven solutions,” Dicker Data New Zealand software and cloud manager Lou Nunn added.
“The shift to hybrid and cloud solutions continues to challenge the traditional approach for these offerings, so it’s great to be partnering with StorageCraft and provide our customers with the answers and confidence they need.
“StorageCraft is a well-known brand in New Zealand and has strong offerings in both the traditional and cloud areas. Coupled with Dicker Data’s expertise and nationwide coverage, this makes for a winning combination. Our software team is energised and ready to start positioning StorageCraft to our partner community.”