Scott Bradley has resigned from his role as Plexure Group CEO with immediate effect, with the founder replaced by Craig Herbison.
Terms of the transition will see Bradley - who will remain a significant shareholder - stay on as a director of the company, providing assistance to Herbison to ensure an orderly transition of CEO responsibilities.
“Craig will bring a new set of skills and a depth of international sales and marketing experience to Plexure at an important turning point in the Company’s history,” Bradley said.
Herbison is an internationally experienced leader with over 20 years of digital and brand marketing, business transformation, sales and corporate leadership experience.
Alongside the emergence of digital marketing in the late 1990s, Herbison worked across web development and digital agencies in New Zealand and the UK, leading the launch of the world’s first 3G mobile operator ‘3’.
Herbison returned to Australasia in 2006 and worked in corporate marketing roles for Vodafone regionally, Sensis and led the brand transformation of Telecom NZ to ‘Spark’ a few years ago, in addition to executive roles at BNZ and Loyalty New Zealand.
According to Bradley, now represented an “ideal time” to exit as CEO, following a recent round of internal restructuring, resulting in the company now trading profitably on a month-by-month basis.
“Scott has been a visionary leader who has created a company that has become recognised as a global leader in its field and is well positioned to continue its growth trajectory internationally,” Plexure chairman Phil Norman added.
Founded in 2010, Plexure is an independent software vendor (ISV) specialising in mobile marketing through the Microsoft Azure cloud platform.
Since listing on the New Zealand Stock Exchange (NZX), the business has expanded globally, with offices in San Francisco, Auckland and Tokyo, tapping into a customer base which includes McDonald’s, 7-Eleven, Ikea, Heart of the City and Loyalty New Zealand.
Bradley's resignation comes 14 months after the company changed its name from VMob to Plexure Group, reflecting the Microsoft partner’s strong market growth in America.
As reported by Reseller News, the rebrand accommodated the “growing breadth of connected engagements” that it is providing to global customers such as McDonald’s, IKEA, 7-Eleven and Compass Group.