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IBM taps Pure Storage for new A/NZ channel chief

IBM taps Pure Storage for new A/NZ channel chief

Rhody Burton replacement found as Big Blue bolsters channel ranks

Nigel Peach - General Manager for Business Partners A/NZ, IBM

Nigel Peach - General Manager for Business Partners A/NZ, IBM

IBM has appointed Nigel Peach as general manager for business partners across Australia and New Zealand (A/NZ), replacing Rhody Burton who resigned from the vendor in May.

ARN can confirm that Peach takes control of the local partner ecosystem for Big Blue effective immediately, joining from Pure Storage after over four years as regional director.

Specifically, Peach lead IBM’s Business Partner growth strategy, focusing on expanding the vendor’s partner base on both sides of the Tasman, while further developing new markets and industry solutions in the areas of artificial intelligence, cloud, security and IoT.

“There is a huge opportunity for our partners to work with IBM, and leverage new technologies such as Watson and cloud, underpinned by security,” Peach said.

“It’s an exciting time to join IBM, and I’m keen to be part of this next chapter.”

Reporting directly to IBM A/NZ managing director, Kerry Purcell, Peach brings 30 years’ experience both locally and internationally, joining from Pure Storage where he developed a local channel network of partners.

“Nigel’s experience, knowledge and networks will be the basis for us to strengthen our partner relationships and build new alliances,” Purcell added.

“I’m looking forward to working with Nigel, helping him deliver measurable outcomes for our partner.”

Prior to joining Pure Storage in August 2013, Peach held director roles across the industry, following A/NZ roles with Servian and EMC, prior to its acquisition by Dell.

Having first started out at Hewlett-Packard, Peach also held management position at Sequent Computers, Green Gold and Data Domain, as well as co-founding Tripoint Corporation in 1998, a technical integration and hosting business.

Peach replaces Burton in the hot seat following her resignation in mid-May, exiting IBM after almost two years.

As reported by ARN, Burton was responsible for the growth and enablement of the vendor’s ‘One Channel Team’ push locally, tasked with taking the tech giant into the new markets of cloud, cognitive, data analytics and cloud.


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