Menu
Dell EMC places NZ distribution under review

Dell EMC places NZ distribution under review

Tech giant reassesses options locally following strong market growth

Dell EMC has placed distribution in New Zealand under review, as the tech giant continues to expand across the country.

Sources close to Reseller News can confirm that the vendor is reassessing options locally, with an additional distributor expected to be appointed within the coming weeks.

Currently, the Dell EMC portfolio is distributed exclusively by Ingram Micro in New Zealand, but in response to strong local growth, another route to market is expected to be created through the channel.

Upon completion of the vendor’s revamped channel strategy, Reseller News understands that Ingram Micro will be retained following the review, leaving a vacant spot for a second distributor.

With a decision still yet to be made, it is rumoured that Dell EMC will opt for another tier-1 distributor, placing Dicker Data, Exeed and Westcon-Comstor in the running.

From a Dicker Data perspective, recruiting a portfolio that spans hybrid cloud, software-defined data centre, converged infrastructure, platform-as-a-service, data analytics, mobility and cyber security would provide a quick-fire response following the loss of Cisco, revealed by Reseller News on 15 August.

And the distributor is no stranger to the Dell EMC product set, since taking on the vendor’s entire kitbag of solutions in Australia from May.

In theory, Westcon-Comstor also represents a valid choice for the vendor, given the distributor’s nine year stint representing EMC in New Zealand.

For Exeed however, striking a partnership with Dell EMC appears unlikely given the distributor’s deep ties with both HP and Hewlett Packard Enterprise across the country.

Building a Kiwi channel

As reported by Reseller News, Dell appointed Ingram Micro as Kiwi distributor in August 2015 - prior to the vendor’s acquisition of EMC - offering the full range of Dell’s commercial and enterprise products, spanning end-user compute and infrastructure.

Three months prior - in May 2015 - Ingram Micro also signed a distribution agreement with EMC in New Zealand, replacing Westcon after nine years of service.

Fast forward to September 2016 and Dell completed its acquisition of EMC, creating the world’s largest privately-controlled tech company in the process.

Under the moniker of Dell Technologies, the combined company now comprises of Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and VMware, operating as a $US74 billion market leader.

Consequently in New Zealand, Ingram Micro naturally assumed the role of exclusive distributor for Dell EMC nationwide.

The review follows the overhauling of Cisco’s distribution strategy in New Zealand, with the vendor parting company with Dicker Data and Ingram Micro in an industry-defining round of channel changes.

Exclusively revealed by Reseller News, Westcon-Comstor has been appointed as the sole distributor for the tech giant locally, following a detailed six month tender process.

Labelled as the biggest change to Cisco’s go-to-market strategy across the country for over a decade, the deal stands to send shockwaves across the country.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ciscoIngram MicroDicker DataeXeedWestcon-ComstorDell EMC

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments