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Fuji Xerox Printers shakes up partner program

Fuji Xerox Printers shakes up partner program

Changes include new entitlements for some tiers

Local Fuji Xerox Printers partners will see a host of changes to the vendor’s partner program in 2017-2018, including new entitlements for some tiers.

Under the new updates, gold and platinum premier partners are entitled to sales training at the partners’ premises for new or existing products, shop front and in-store signage and an exclusive invitation to product launch events.

Partners claiming the gold and platinum premier status will also be entitled to hold a co-funded customer event during the program period to launch or promote a Fuji Xerox product, and gain access to the Fuji Xerox Gear Shop.

The new Fuji Xerox Gear Shop will also be available for premier partners to access marketing resources such as brochures, signage, web banners and e-books to use instore, online, as well as for events and lead generation.

Regardless of the changes, the partner program also still includes quarterly and annual performance rebates for premier partners, a points-based loyalty program, outbound marketing tools and lead generation programs,  exclusive pricing and quarterly promotions, and marketing support.

“As a 100 per cent channel business, we are dedicated to exploring ways to support our partners with innovative tools and programs to promote our award-winning, leading technologies to customers,” Fuji Xerox Printers Australia general manager, Tony Grima, said. 

The partner program shake-up comes as the organisation’s parent company, Fuji Xerox, undergoes a shake-up of its own, with global parent, Fujifilm, overhauling its subsidiary’s leadership team yet again, following an “inappropriate” accounting scandal.

Fujifilm revealed on 26 June that several of its executives would step into leadership roles within its Fuji Xerox subsidiary.

The changes include Fujifilm Holdings director and corporate vice president, Masaru Yoshizawa, who is stepping in as Fuji Xerox executive vice president, and will oversee the company’s overall headquarters operations.

Also moving into a leadership role within the company is fellow Fujifilm director and corporate vice president, Hisanori Makaya, who has been appointed as Fuji Xerox senior vice president, responsible for corporate planning, corporate business strategy and corporate communications.

These leadership changes, and others, come just weeks after Fujifilm Holdings revealed that so-called “inappropriate accounting practices” at its Fuji Xerox subsidiaries in Australia and New Zealand (A/NZ) resulted in an estimated $450 million hit to net income over a six-year period.


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