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Samsung scores Eden Park LED signage deal

Samsung scores Eden Park LED signage deal

Tech giant to install advanced LED signage in the East and West stands, alongside providing over 100 screens across the stadium

Nick Sautner (Eden Park) and Richard Burton (Samsung)

Nick Sautner (Eden Park) and Richard Burton (Samsung)

Samsung has signed a five-year contract with Eden Park, signalling the vendor’s first deployment of LED signage in New Zealand.

As the official electronics partner for New Zealand’s national stadium, the tech giant will install advanced LED signage in the East and West stands, alongside providing over 100 screens across the stadium.

In addition, the deal will make way for the installation of Samsung’s longest screen in New Zealand, for a combined length of 165 metres of signage.

“We are excited about the possibilities technology presents and will be working hard with Samsung to take the fan experience to the next level over the next five years,” Eden Park general manager of commercial Nick Sautner said.

“Eden Park is a world class venue, and its history and profile is unmatched in this country. Partnering with globally renowned partners like Samsung is a great step for us to continue the legacy of the Park for today’s fans, and future visitors.”

Offering LED signage and screens throughout the concourse, in the stands and in corporate areas, the Samsung panels will be utilised during sports matches.

As part of the contract, a dedicated Samsung demo space is also being installed in the North Lounge, with the vendor also working to upgrade the stadium’s existing technologies as part of a long-term refresh strategy.

“Samsung prides itself on its innovation, so to partner with an iconic brand like Eden Park, on projects that will enrich the game day experience for visitors and sports fans, is not only exciting but is an excellent example of Samsung enhancing consumers lives through technology,” Samsung New Zealand head of business to business channel Richard Burton added.

As the national stadium, Eden Park hosts more than half a million sports and entertainment fans each year.


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