McDonald’s has deployed augmented reality technology across New Zealand, partnering with QuiverVision to bring a new twist to Happy Meals.
The fast food giant has partnered with Auckland-based QuiverVision for the project, creating the country’s largest augmented reality colouring activity as part of nationwide Despicable Me 3 promotions.
“Colouring books have always been popular because they allow children to apply their own creative flare,” McDonald’s New Zealand head of communications Simon Kenny said.
“Our new Happy Meal tray mats are an extension of this, mixing the joy of colouring with the excitement of bringing the child’s creation to life through state of the art technology.
“This is a first for McDonald’s New Zealand and who better than to partner with than New Zealand firm QuiverVision who have worked with some of the biggest brands in the world.”
With offices in Auckland and Christchurch, QuiverVision is a global augmented reality specialist business, with expertise in colour technology.
Locally, the business counts Air New Zealand as a customer, alongside global clients such as Starbucks, Porsche, Ralph Lauren, BBC Children in Need and Phonak.
Specifically, customers can colours the picture on the tray mat, before downloading the ‘Spectacular’ app - available on iOS, Android and Fire OS - onto a mobile device.
After scanning the QR code on the tray mat, users can then scan the coloured tray mat to play.
Once the tray mat is complete customers can then “make Happy dance”, by moving him around the room, putting him in a virtual cartoon world and playing Banana Chase all via the app.
“Although we invented the augmented reality colouring technology in 2011, this is the biggest augmented reality colouring project done in New Zealand to date,” QuiverVision CEO Nils Reardon added.
“We are proud to be partnering with McDonald’s New Zealand to deliver fun to thousands of Kiwis across the country.”
Today, there are over 165 McDonald’s restaurants across New Zealand, with more than 700,000 tray mats set to be made available for customers during the coming weeks.