Head of enterprise for LinkedIn Marketing Solutions in Asia Pacific, Matt Tindale, is set to head up the company in Australia and New Zealand, as it continues its efforts to become an integral part of the broader Microsoft ecosystem.
The professional networking platform provider announced on 16 May that Tindale would be appointed country manager for A/NZ, effective 1 July.
Tindale will succeed Cliff Rosenberg in the role, who will be departing the business and beginning a new professional chapter as an advisor, investor and director of a number of public companies.
In addition to his new appointment, Tindale will continue to serve as head of enterprise for LinkedIn Marketing Solutions in the Asia Pacific region.
The move sees one of LinkedIn’s first appointments in A/NZ step away from the company. Rosenberg, dubbed “Employee No. 1” by the company, built the local team from scratch and contributed to its strong member and business growth.
Under his leadership, LinkedIn’s member base in Australia grew from one million members in 2009 to over eight million members currently, and the company now has 280 staff across its Sydney and Melbourne offices to serve members and customers.
Rosenberg’s departure will come almost eight months after Microsoft completed its US$26.2 billion acquisition of the professional networking site.
At the time, LinkedIn CEO, Jeff Weiner, reportedly said that the coming months would see the company integrate its products with Microsoft’s ecosystem, especially in areas where it could leverage the vendor’s scale.
These integrations involved the likes of LinkedIn’s identity and network and Microsoft’s Outlook and Office Suite or LinkedIn notifications and the Windows action centre.
In December, immediately following the closure of the acquisition, analysts piled in on what the move might mean for LinkedIn, Microsoft and, most importantly, Microsoft’s customers.
Technology Business Research vice president, Stuart Williams, said at the time that, once Microsoft connects its portfolios and members with those of LinkedIn, the vendor would then be in a position to build new transactional marketplaces for education, goods and services needed by professionals and their enterprises.
“In a sense, LinkedIn is a globally available marketing platform that tracks its more than 400 million members,” Williams said. “Microsoft can capture a transaction fee by supporting the commerce conducted by the network of LinkedIn members, which only increases the value of membership.”
“To build out B2B [business-to-business] or business-to-member marketplaces, Microsoft needs to build or acquire multiple critical components to work at a global scale and at enterprise levels of service,” he said.
Williams cites SAP’s Ariba Network, which connects the trading partners, processes and back-end systems of over two million companies and the Amazon Marketplace, which tracks over 285 million consumer profiles, as examples of mature B2B marketplaces of the sort that Microsoft may eventually end up with following its LinkedIn integrations.
What effect Tindale might have on this proposed strategy remains to be seen. However, he does have a solid track record building the company’s marketing solutions business in Australia, which has grown 137 per cent under his leadership.
In 2016, Tindale took on the newly-created regional role as head of enterprise, Marketing Solutions, Asia Pacific, and has been instrumental in expanding this business, according to the company.
LinkedIn’s local leadership shuffle comes as the its parent company, Microsoft, appoints former Insight Enterprise veteran, Andrea Della Mattea, as its new vice president of Asia Pacific.
The new appointment, announced in late April, sees Della Mattea lead the vendor’s business across the region, including over 2,000 employees and more than 11,000 Microsoft certified partners.
Della Mattea’s new role followed the departure of former Microsoft Australia managing director, Pip Marlow, late last year.