Black Pearl Mail has moved its hosting infrastructure to Microsoft Azure, with the cloud-based email provider deepening integration with Office 365.
With a growing channel base both locally and globally, the company specialises in cloud-based branding, management and analytics solutions for business email.
Founded in 2012, Black Pearl Mail is based in Wellington with offices across Australia and US, and an expanding customer base that includes Westpac Bank in New Zealand.
“Black Pearl Mail’s services augment Microsoft Office 365, so we moved to Microsoft Azure because we wanted tighter network integration,” Black Pearl Mail CTO Dan Gentry said.
“However, utilising Azure’s data analytics services has enabled Black Pearl Mail to more efficiently glean insights in email behaviour, which has helped us to further transform our customers’ daily business email into a more powerful communication tool.
“Early insights have been obtained using Azure Data Factory and Microsoft Power BI, with the intent to take these learnings and explore the potential of Azure Data Lake services as the business – and associated volumes of data – grow.”
With expertise in Microsoft Exchange and Google Apps also, Black Pearl Mail recently launched its partner program, targeting Office 365 resellers.
“Everything we do is aimed at ensuring our partner’s cost of sale is low,” Black Pearl CEO Nick Lissette added.
“We’ve invested heavily in automating provisioning and simplifying email template creation to just a few mouse clicks.
“Being able to sell enhanced branding by demonstrating a tangible lift in replies to email will be another key to maximising the profitability of selling Black Pearl Mail at either time of migration or relicensing.”
In September 2016, the company recruited its first channel partner, on-boarding Wellington-based McDonalds IT to its partner program.
“McDonalds IT chose Black Pearl Mail because consistent, good looking email signatures across all devices has been the one thing missing from cloud mail services for years,” McDonalds IT managing director Tony McDonald said at the time.
“Black Pearl Mail has a quality of product that we feel our customers can rely on, a great team to deal with, and have an open mind to enhancing their product to meet our customer’s needs. We feel our partnership with Black Pearl Mail will grow and flourish.”
In addition to signatures, Black Pearl Mail also provides customised reports including key analytics such as percentage of emails opened and links clicked on, while users can also opt to see if an email they’ve sent has been opened.
“Email is a central pillar of business communication, so initiatives that make daily email more effective are important business tools,” Microsoft director of office ecosystem Rob Howard added.
“We’re pleased to see Black Pearl Mail’s commitment to Microsoft services as it expands its integration with Office 365.”