Menu
Podcast: Microsoft NZ on partnering in the era of cloud computing

Podcast: Microsoft NZ on partnering in the era of cloud computing

The cloud isn't just a profound change for users, but for channel partners too.

Phil Goldie - Director of Small and Midmarket Solutions and Partners, Microsoft New Zealand

Phil Goldie - Director of Small and Midmarket Solutions and Partners, Microsoft New Zealand

Cloud computing is already changing Microsoft's channel and may spell the end of the "one-stop-shop" as partners specialise and find new ways to cooperate.

That's according to Microsoft New Zealand director of SMB, mid-market and partners, Phil Goldie, who when speaking in this Reseller News Podcast, outlined that the trends are now clear as an increasing amount of server technology sold is going into shared infrastructure.

The cloud ship has definitely sailed and no one is really questioning whether it is the future any more, Goldie explained.

That transformation has big implications for Microsoft's partners with increasing emphasis on solution sales, services, specialisation and annuity revenues.

Channel incentives are changing too, from being based on transactions to usage.

In addition, partners are also finding new ways to cooperate among themselves, adopting models such as that of Australia's Cloud Collective.

As Microsoft's customers undertake digital transformation they, too, are increasingly looking like channel partners, pushing technology through their own partner and supplier ecosystems.

In short, customer conversations are becoming more complex as they ask for help to achieve value from their technology investments.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Office 365New ZealandMicrosoftCloudWindows

Featured

Slideshows

Opening ice breaker sessions set the scene for EDGE 2017

Opening ice breaker sessions set the scene for EDGE 2017

​EDGE 2017 kicked off with an opening ice breaker session, providing a structured environment for channel executives to form and foster new relationships and business opportunities. Photos by Maria Stefina.​

Opening ice breaker sessions set the scene for EDGE 2017
Show Comments