Menu
Podcast: Microsoft NZ on partnering in the era of cloud computing

Podcast: Microsoft NZ on partnering in the era of cloud computing

The cloud isn't just a profound change for users, but for channel partners too.

Phil Goldie - Director of Small and Midmarket Solutions and Partners, Microsoft New Zealand

Phil Goldie - Director of Small and Midmarket Solutions and Partners, Microsoft New Zealand

Cloud computing is already changing Microsoft's channel and may spell the end of the "one-stop-shop" as partners specialise and find new ways to cooperate.

That's according to Microsoft New Zealand director of SMB, mid-market and partners, Phil Goldie, who when speaking in this Reseller News Podcast, outlined that the trends are now clear as an increasing amount of server technology sold is going into shared infrastructure.

The cloud ship has definitely sailed and no one is really questioning whether it is the future any more, Goldie explained.

That transformation has big implications for Microsoft's partners with increasing emphasis on solution sales, services, specialisation and annuity revenues.

Channel incentives are changing too, from being based on transactions to usage.

In addition, partners are also finding new ways to cooperate among themselves, adopting models such as that of Australia's Cloud Collective.

As Microsoft's customers undertake digital transformation they, too, are increasingly looking like channel partners, pushing technology through their own partner and supplier ecosystems.

In short, customer conversations are becoming more complex as they ask for help to achieve value from their technology investments.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CloudMicrosoftWindowsNew ZealandOffice 365

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments